The introduction of AI Overviews, Google AI Mode, Perplexity, Claude and ChatGPT has changed how people discover information and businesses online.
Rather than browsing multiple websites themselves, people now trust AI as a gatekeeper guiding them directly to valuable content, despite the fact it makes so many errors.
To stand out in this new future, your site needs to both rank highly in traditional SEO and appear prominently in AI answers. That's where we come in.
We handle the design, copywriting, technical SEO, and hosting so you attract high-quality traffic, enquiries and sales from your site. Everything you need from a single, trusted partner.
You've got three audiences to please: traditional search engines, AI and your customers. These are the six steps we take to get it right:
You have just a few seconds to impress a visitor. Give them a website that loads quickly, looks professional and is easy to get around. The fewer obstacles you put in their way, the longer they stay.
Your customers should see themselves and their pain points on every page, together with your solution on how to overcome it. Show that you understand them and that builds their trust in your firm.
When someone lands at your site, they should instinctively know how to get around it, just like when you get a new phone. Make navigation simple and always tell them what step to take next and how.
Think of a traditional search as a question. We anticipate which keywords your target audience is most likely to use. Then, we build authoritative, high-quality content around those keywords to get you ranking.
AI is the future of search so we use a technique called "query fan out" to answer questions related to the topic a searcher is interested in. The more questions we answer, the more likely you'll be cited.
Your new site will be launched with local SEO baked in from the start. That includes an optimised Google Business profile, local schema markups and winning new citations to help you attract local customers.
Your website is one of the most important investments you'll make in your business.
We respect that and we're grateful you trust us to do the work. So you can follow progress, we break your website design project down into three main stages.
To be effective, your website must reflect the uniqueness of your business: the product and services you sell, your ideal customer, the competition you're up against and your commercial goals for the future.
So we create content for your site that reflects your competitive edge, we get to know everything about you from the products and services you offer to the expertise in your firm and the markets you serve.
Tell us the products and services you want to sell the most, any new markets you want to break into and how many extra leads you want to generate. We'll design a site to help you reach your targets faster.
Let us speak to your sales and service teams so we find out what customers love about your products and where sales get held up. We then build your site around what actually drives buying decisions.
Using tools like Ahrefs, we identify the high-intent keywords your audience uses when looking for your products. That means we build and write pages prospects who are close to buying can easily find.
Now we're clear on what you want from the site and the profile of your audience, we map out your entire site structure and the content on every page, aimed at bringing in brand new leads and sales.
Sometimes, having tools on your site helps, like a mortgage calculator for a broker or a take-home pay checker for an accountant. If there's something we think could help bring more leads in, we'll tell you.
We provide advanced design mock-ups for you to review. You tell us the style you prefer and let us know of any amendments you want, so you can be sure the finished product will match your vision.
This is when we start to build your site to the plan we've agreed. We make a private staging link available so you can check on our progress at any point. We'll keep you up to date and ask for your feedback regularly.
Your site will perform perfectly on any device, loading fast and looking great, whether that's a desktop, tablet or mobile. Potential customers visiting get exactly what they want with no delays so they browse your site for longer.
We write each page in SurferSEO so it has all the keywords and topics it needs to rank. We also structure each page for AI search scannability. We'll keep working on each piece until you're happy to sign off.
Credibility pages, like staff bios and your "About Us" page, are important for SEO and AI. But did you know 68% of buyers check them out before getting in touch? We make sure buyers know how experienced you are.
We thoroughly test interactive features such as calculators, chatbots and quote builders - the tools designed to bring in leads and sales. Everything runs perfectly at launch so you don't miss out on new opportunities.
Once we've uploaded the final design, written the copy, and tested the tools, we'll send the completed site to you for review. We then review the site together and, with your final approval, we prepare to launch.
Launching your website is just the beginning. To keep it secure, fast and live, take up our £100 hosting offer covering the essentials like maintenance, monitoring and security. If you want to grow your website faster, ask us about our advanced content and authority-building services.
We choose WPEngine as your host thanks to its consistent fast and stable performance - we use it ourselves. That means your site benefits from optimal uptime and great security.
Our ongoing support includes all necessary technical maintenance in the background. We handle security scans and software updates to keep your site and its visitors protected from threats.
Our analytics and reporting software keeps constant track of the performance of your pages for search engine rankings and AI citations. So, if a page starts to slip, we can take immediate action.
We write and publish AI- and SEO-optimised articles that reflect the interests and concerns of your target audience. Regularly adding useful and actionable content helps steadily build your site's authority with Google.
For clients wanting to dominate SEO, local SEO and AI, ask us about how our content marketing team can boost the visibility of your web presence. Organic traffic is cheaper and higher intent than paid traffic.
Ask us about securing backlinks (links from respected third-party websites) that your audience already values, lifting your Google authority metric so buyers can easily discover and trust your content.
Choosing the right website design agency is a challenge. To simplify matters, working with us will be straightforward and predictable (and hopefully enjoyable!) There'll be no hidden costs or scope creep.
We hate missing deadlines so tell us when you want to go live and we'll do everything we can to be ready for then. Another important factor to think about is no design or copy moves forward until you sign it off. You're in charge throughout the entire process.
Here's what to do next:
Tell us about your products, customers and commercial priorities so we can map out the best website strategy.
Get a detailed plan on the content for your site, the keywords we target and sample designs to see how it looks.
When you're ready, we'll start writing and designing page by page so you get the website you want buyers to see.
With every page, design and element signed off, we launch your site and monitor how it's performing monthly.
Your site will perform perfectly on any device, loading fast and looking great, whether that's a desktop, tablet or mobile. Potential customers visiting get exactly what they want with no delays so they browse your site for longer.
Everything in one monthly service to boost your online trust and credibility with thought leadership articles, blogs, case studies, white papers and more. Our content marketing service creates and distributes conversion-driving messages for your business.
Here's a selection of the types of questions customers ask when they contact us.
A: We charge £1,500 for design‑only services (you do the writing) and £2,500 for design plus your home page, contact page, About Us page, five service pages and up to five staff bios. You can purchase extra pages on top if you like.
A: A standard website project takes between 6 and 8 weeks from start to finish. The exact timeline for the development process depends how complex the site is, how fast we receive approval back from you and our workload at the time.
A: We're a full‑service agency with coming up for a decade of real‑world industry experience in web design and copywriting. We see ourselves as a premium web design agency but at affordable prices for British SMEs. We don't proclaim ourselves as a leading provider and we're not an award‑winning agency (we never put ourselves up for them!). Work with us and you get a committed web design company and web copy company all in one.
A: You will be able to, depending on the settings. If you want control over your design, we design it in Bricks, a WordPress WYSIWYG editor. You'll need to purchase a licence yourself to edit with it (they cost around £50). On the other hand, if all you want to do is add new blogs occasionally, you can through WordPress's content management system (CMS). If this is a new platform to you, we're happy to show you the ropes to get you started.
A: We need a comprehensive understanding of your company and its business goals to build the most effective website for you. There are about 25 things we need to know which we find out during the discovery stage at the start of the process.
A: Our writers and editors are branding service experts, experienced and intelligent enough to capture your brand identity on your new website. If you have brand guidelines, they follow them. If you don't, we can help you come up with them. Be assured that we will capture your visual identity from the logo design to your colour palette to your brand voice with our written content.
A: Yes, we offer a complete content creation service. Our copywriters work with your team to produce engaging and persuasive AI search- and SEO-optimised content for every page of the website.
A: We build in AI search‑ and SEO‑optimisation from the start to make sure your digital presence is as visible as possible to your target audience. Our designers' and writers' digital‑marketing expertise means your site is fast, structured for AI visibility and tuned to attract clicks from both traditional search and AI Overviews.
A: A bespoke website is one that we design and build from scratch, specifically for your business. Creating bespoke sites takes longer and costs more than using a template, but you get a site that fits your goals, reflects your brand, removes the compromises that come with off‑the‑shelf designs and offers visitors the best digital experience.
A: Currently, our speciality is developing brochure sites, not online stores. This is a service we aim to add soon.
A: We manage the project from start to finish. Regular communication with you is key to making sure that we produce the design and copy you want. We work on a drafting system meaning that we send everything for your approval and amend it to reflect your feedback until you're happy to sign off.
A: The most engaging online experience for users is on websites that are fast loading and easy to navigate around. We plan user flow (how visitors move through your site towards goals like contacting you or making a purchase) from the start to give visitors the most fluid user journey possible.
A: We have two main types of metrics to measure a website's success: traffic and conversion rates (how many people make an enquiry or purchase from you). We track traffic via Google Search Console, Ahrefs, Surfer and other digital tools. We aim to achieve higher conversion rates than the industry average so the site pays for itself by consistently generating high‑quality enquiries.
A: We offer a range of digital services from content marketing and local SEO to copywriting and backlink building. We don't currently offer email marketing but it's something we're aiming to add soon.
A: We have a large pool of professional, freelance web designers and web developers who bring the visuals and functionality of your new website to life. We also have a pool of freelance copywriters to create the content for your site. Your project manager makes sure everything works seamlessly together so you get everything you need under one roof.
A: If you want to change something mid‑project (for example, if your copy or design needs change), we'll do our very best to fit it within your existing workflow and cost. We love building in innovation to website projects, so consider us flexible and open‑minded.
A: We don't use a design cost calculator because every project is unique. A generic calculator can't really account for a client's specific goals and technical needs. They often give a very high or very low prices. Get in touch for a detailed, fixed-price quote after our initial discovery call.
A: We are very focused on lead generation. We want your site to generate leads and sales. Every step in every stage helps us towards that goal, from initial client discovery and keyword selection to on-page content and calls to action.
A: A good digital strategy requires a strategic approach to make every part of your user's journey on your new site seamless. The less friction there is so users can get what they want, the better your commercial return.
A: Yes, absolutely. We follow security best practices during the build and setup of every website. This includes installing an SSL certificate (for HTTPS), writing secure code and setting strong user permissions to reduce the risk of hacking, data leaks and service outages.