Website design agency

A website ready for the changing search experience

The introduction of AI Overviews, Google AI Mode, Perplexity, Claude and ChatGPT has changed how people discover information and businesses online.

Rather than browsing multiple websites themselves, people now trust AI as a gatekeeper guiding them directly to valuable content, despite the fact it makes so many errors.

To stand out in this new future, your site needs to both rank highly in traditional SEO and appear prominently in AI answers. That's where we come in.

We handle the design, copywriting, technical SEO, and hosting so you attract high-quality traffic, enquiries and sales from your site. Everything you need from a single, trusted partner.

Web development services

Six ways your new website will win business

You've got three audiences to please: traditional search engines, AI and your customers. These are the six steps we take to get it right:

Fast-loading pages

You have just a few seconds to impress a visitor. Give them a website that loads quickly, looks professional and is easy to get around. The fewer obstacles you put in their way, the longer they stay.

Content that builds trust

Your customers should see themselves and their pain points on every page, together with your solution on how to overcome it. Show that you understand them and that builds their trust in your firm.

Design that's clean and simple

When someone lands at your site, they should instinctively know how to get around it, just like when you get a new phone. Make navigation simple and always tell them what step to take next and how.

Targeting the right keywords

Think of a traditional search as a question. We anticipate which keywords your target audience is most likely to use. Then, we build authoritative, high-quality content around those keywords to get you ranking.

Future-proofed for AI

AI is the future of search so we use a technique called "query fan out" to answer questions related to the topic a searcher is interested in. The more questions we answer, the more likely you'll be cited.

Local SEO done right

Your new site will be launched with local SEO baked in from the start. That includes an optimised Google Business profile, local schema markups and winning new citations to help you attract local customers.

Web design agency

Our three-stage approach to your website design projects

Your website is one of the most important investments you'll make in your business.

We respect that and we're grateful you trust us to do the work. So you can follow progress, we break your website design project down into three main stages.

Read about them below.
Pre-planning

Step one: preparing to build your new website

To be effective, your website must reflect the uniqueness of your business: the product and services you sell, your ideal customer, the competition you're up against and your commercial goals for the future.

Here are the steps we take before we start writing a line of code or copy:

"Know your customer"

So we create content for your site that reflects your competitive edge, we get to know everything about you from the products and services you offer to the expertise in your firm and the markets you serve.

Target what matters most

Tell us the products and services you want to sell the most, any new markets you want to break into and how many extra leads you want to generate. We'll design a site to help you reach your targets faster.

Use inside sales knowledge

Let us speak to your sales and service teams so we find out what customers love about your products and where sales get held up. We then build your site around what actually drives buying decisions.

Intelligent keyword planning

Using tools like Ahrefs, we identify the high-intent keywords your audience uses when looking for your products. That means we build and write pages prospects who are close to buying can easily find.

Detailed site content plan

Now we're clear on what you want from the site and the profile of your audience, we map out your entire site structure and the content on every page, aimed at bringing in brand new leads and sales.

Interactive website extras

Sometimes, having tools on your site helps, like a mortgage calculator for a broker or a take-home pay checker for an accountant. If there's something we think could help bring more leads in, we'll tell you.

Design/branding mock-ups

We provide advanced design mock-ups for you to review. You tell us the style you prefer and let us know of any amendments you want, so you can be sure the finished product will match your vision.

During the build

Step two: design, build and collaboration

This is when we start to build your site to the plan we've agreed. We make a private staging link available so you can check on our progress at any point. We'll keep you up to date and ask for your feedback regularly.

Pages built for every device

Your site will perform perfectly on any device, loading fast and looking great, whether that's a desktop, tablet or mobile. Potential customers visiting get exactly what they want with no delays so they browse your site for longer.

Approve content as it's written

We write each page in SurferSEO so it has all the keywords and topics it needs to rank. We also structure each page for AI search scannability. We'll keep working on each piece until you're happy to sign off.

Building your credibility pages

Credibility pages, like staff bios and your "About Us" page, are important for SEO and AI. But did you know 68% of buyers check them out before getting in touch? We make sure buyers know how experienced you are.

Tool testing before site launch

We thoroughly test interactive features such as calculators, chatbots and quote builders - the tools designed to bring in leads and sales. Everything runs perfectly at launch so you don't miss out on new opportunities.

Getting your final sign-off

Once we've uploaded the final design, written the copy, and tested the tools, we'll send the completed site to you for review. We then review the site together and, with your final approval, we prepare to launch.

Pages built for every device

Your site will perform perfectly on any device, loading fast and looking great, whether that's a desktop, tablet or mobile. Potential customers visiting get exactly what they want with no delays so they browse your site for longer.

Approve content as it's written

We write each page in SurferSEO so it has all the keywords and topics it needs to rank. We also structure each page for AI search scannability. We'll keep working on each piece until you're happy to sign off.

Building your credibility pages

Credibility pages, like staff bios and your "About Us" page, are important for SEO and AI. But did you know 68% of buyers check them out before getting in touch? We make sure buyers know how experienced you are.

Tool testing before site launch

We thoroughly test interactive features such as calculators, chatbots and quote builders - the tools designed to bring in leads and sales. Everything runs perfectly at launch so you don't miss out on new opportunities.

Getting your final sign-off

Once we've uploaded the final design, written the copy, and tested the tools, we'll send the completed site to you for review. We then review the site together and, with your final approval, we prepare to launch.

Going live and beyond

Stage three: post launch services

Launching your website is just the beginning. To keep it secure, fast and live, take up our £100 hosting offer covering the essentials like maintenance, monitoring and security. If you want to grow your website faster, ask us about our advanced content and authority-building services.

Ultra-fast hosting

We choose WPEngine as your host thanks to its consistent fast and stable performance - we use it ourselves. That means your site benefits from optimal uptime and great security.

Essential maintenance

Our ongoing support includes all necessary technical maintenance in the background. We handle security scans and software updates to keep your site and its visitors protected from threats.

SEO/AI monitoring

Our analytics and reporting software keeps constant track of the performance of your pages for search engine rankings and AI citations. So, if a page starts to slip, we can take immediate action.

Article writing service

We write and publish AI- and SEO-optimised articles that reflect the interests and concerns of your target audience. Regularly adding useful and actionable content helps steadily build your site's authority with Google.

Content marketing strategy

For clients wanting to dominate SEO, local SEO and AI, ask us about how our content marketing team can boost the visibility of your web presence. Organic traffic is cheaper and higher intent than paid traffic.

Backlink building

Ask us about securing backlinks (links from respected third-party websites) that your audience already values, lifting your Google authority metric so buyers can easily discover and trust your content. ​​

Get a site built to sell

Ordering your new website

Choosing the right website design agency is a challenge. To simplify matters, working with us will be straightforward and predictable (and hopefully enjoyable!) There'll be no hidden costs or scope creep.

We hate missing deadlines so tell us when you want to go live and we'll do everything we can to be ready for then. Another important factor to think about is no design or copy moves forward until you sign it off. You're in charge throughout the entire process.

Here's what to do next:

1. Book a call

Tell us about your products, customers and commercial priorities so we can map out the best website strategy.

2. Review your proposal

Get a detailed plan on the content for your site, the keywords we target and sample designs to see how it looks.

3. Sign off the plan

When you're ready, we'll start writing and designing page by page so you get the website you want buyers to see.

4. Going live

With every page, design and element signed off, we launch your site and monitor how it's performing monthly.

Below you'll find our transparent pricing. Simply choose the plan that best suits your needs to get started.
Website design agency services

Pricing

Web design only
£1,500
50% deposit, 50% on completion
Includes:
  • 5 home page variants
  • 5 service page variants
  • About Us page template
  • Contact Us page template
  • Staff profile template
  • Authors and contributors setup
  • Interactive tools (forms, map, basic calculators)
  • Your branding integrated across all blocks consistently
  • Full set of pre-built Bricks blocks (hero headers, testimonials, CTAs, FAQs, etc.)
  • Simple client training session included
  • Fully responsive and mobile-friendly
  • Brochure-style site (no e-commerce)
  • Delivered within four weeks of initial brief
Web design only

Send an enquiry

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MOST POPULAR
Web design + copy
£2,500
50% deposit, 50% on completion
Includes:
  • Everything in the Web Design package plus:
  • Full SEO audit and content strategy (£995 value)
  • Professionally written content for:
    • Home page
    • Contact Us page
    • About Us page
    • Up to 5 staff bios
    • 5 service pages
  • Technical SEO (meta descriptions, titles clearly included)
  • Social media promotional posts for each page clearly provided
  • Fully human-written (no AI)
  • Two revision rounds per page clearly included
  • Full site delivered clearly within 4-6 weeks from brief (depending on speed of client communication)
  • Additional charges:
    • £300 per additional service or content page
    • £125 per extra staff bio
Web design and copywriting

Send an enquiry

Thanks for enquiring about our Web Design + Copy service.

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Monthly support + extras
£100pm
Pay by monthly direct debit
Includes:
  • Hosting
  • Uptime monitoring
  • Security updates
  • Technical support
  • SEO-optimised articles:
    • 1 article per week: +£1,000
    • 2 articles per week: +£1,800
    • 4 articles per week: +£3,200
  • Social media:
    • 1 SEO-optimised post per week, 5 LinkedIn posts, 15 X posts: +£1,850
    • +5 daily Facebook posts: +£200
    • +5 daily Instagram, Pinterest and Threads post: +£300
  • Case studies:
    • One case study per quarter + supporting materials: +£2,500
    • Two case studies per quarter + supporting materials: +£4,500
    • Five case studies per quarter + supporting materials: +£7,950
  • Backlink building:
    • Price on application
Monthly support + extras

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Local SEO service

Your site will perform perfectly on any device, loading fast and looking great, whether that's a desktop, tablet or mobile. Potential customers visiting get exactly what they want with no delays so they browse your site for longer.

Content marketing service

Everything in one monthly service to boost your online trust and credibility with thought leadership articles, blogs, case studies, white papers and more. Our content marketing service creates and distributes conversion-driving messages for your business.

Website design services

FAQs

Here's a selection of the types of questions customers ask when they contact us.

Q: How much does a new website cost?

A: We charge £1,500 for design‑only services (you do the writing) and £2,500 for design plus your home page, contact page, About Us page, five service pages and up to five staff bios. You can purchase extra pages on top if you like.

Q: How long does the development process take?

A: A standard website project takes between 6 and 8 weeks from start to finish. The exact timeline for the development process depends how complex the site is, how fast we receive approval back from you and our workload at the time.

Q: What makes you different from other web design agencies?

A: We're a full‑service agency with coming up for a decade of real‑world industry experience in web design and copywriting. We see ourselves as a premium web design agency but at affordable prices for British SMEs. We don't proclaim ourselves as a leading provider and we're not an award‑winning agency (we never put ourselves up for them!). Work with us and you get a committed web design company and web copy company all in one.

Q: Will I be able to update the site myself?

A: You will be able to, depending on the settings. If you want control over your design, we design it in Bricks, a WordPress WYSIWYG editor. You'll need to purchase a licence yourself to edit with it (they cost around £50). On the other hand, if all you want to do is add new blogs occasionally, you can through WordPress's content management system (CMS). If this is a new platform to you, we're happy to show you the ropes to get you started.

Q: What do you need from me to get started on my web design?

A: We need a comprehensive understanding of your company and its business goals to build the most effective website for you. There are about 25 things we need to know which we find out during the discovery stage at the start of the process.

Q: How do you ensure the design reflects our brand?

A: Our writers and editors are branding service experts, experienced and intelligent enough to capture your brand identity on your new website. If you have brand guidelines, they follow them. If you don't, we can help you come up with them. Be assured that we will capture your visual identity from the logo design to your colour palette to your brand voice with our written content.

Q: Do you write the website copy?

A: Yes, we offer a complete content creation service. Our copywriters work with your team to produce engaging and persuasive AI search- and SEO-optimised content for every page of the website.

Q: How do you make sure the site gets found on Google?

A: We build in AI search‑ and SEO‑optimisation from the start to make sure your digital presence is as visible as possible to your target audience. Our designers' and writers' digital‑marketing expertise means your site is fast, structured for AI visibility and tuned to attract clicks from both traditional search and AI Overviews.

Q: What is a 'bespoke' website?

A: A bespoke website is one that we design and build from scratch, specifically for your business. Creating bespoke sites takes longer and costs more than using a template, but you get a site that fits your goals, reflects your brand, removes the compromises that come with off‑the‑shelf designs and offers visitors the best digital experience.

Q: Can you build an e-commerce website?

A: Currently, our speciality is developing brochure sites, not online stores. This is a service we aim to add soon.

Q: How do you handle project management and communication?

A: We manage the project from start to finish. Regular communication with you is key to making sure that we produce the design and copy you want. We work on a drafting system meaning that we send everything for your approval and amend it to reflect your feedback until you're happy to sign off.

Q: What makes for an engaging user experience?

A: The most engaging online experience for users is on websites that are fast loading and easy to navigate around. We plan user flow (how visitors move through your site towards goals like contacting you or making a purchase) from the start to give visitors the most fluid user journey possible.

Q: How do you measure a website's success?

A: We have two main types of metrics to measure a website's success: traffic and conversion rates (how many people make an enquiry or purchase from you). We track traffic via Google Search Console, Ahrefs, Surfer and other digital tools. We aim to achieve higher conversion rates than the industry average so the site pays for itself by consistently generating high‑quality enquiries.

Q: Do you offer other digital services?

A: We offer a range of digital services from content marketing and local SEO to copywriting and backlink building. We don't currently offer email marketing but it's something we're aiming to add soon.

Q: Who does the work? Do you use freelancers?

A: We have a large pool of professional, freelance web designers and web developers who bring the visuals and functionality of your new website to life. We also have a pool of freelance copywriters to create the content for your site. Your project manager makes sure everything works seamlessly together so you get everything you need under one roof.

Q: What happens if I want to change something mid-project?

A: If you want to change something mid‑project (for example, if your copy or design needs change), we'll do our very best to fit it within your existing workflow and cost. We love building in innovation to website projects, so consider us flexible and open‑minded.

Q: Why don't you have a 'design cost calculator' on your site?

A: We don't use a design cost calculator because every project is unique. A generic calculator can't really account for a client's specific goals and technical needs. They often give a very high or very low prices. Get in touch for a detailed, fixed-price quote after our initial discovery call.

Q: How do you help us generate leads?

A: We are very focused on lead generation. We want your site to generate leads and sales. Every step in every stage helps us towards that goal, from initial client discovery and keyword selection to on-page content and calls to action.

Q: What makes a good digital strategy?

A: A good digital strategy requires a strategic approach to make every part of your user's journey on your new site seamless. The less friction there is so users can get what they want, the better your commercial return.

Q: Is my website going to be secure?

A: Yes, absolutely. We follow security best practices during the build and setup of every website. This includes installing an SSL certificate (for HTTPS), writing secure code and setting strong user permissions to reduce the risk of hacking, data leaks and service outages.