Need an ebook writer who can turn your expertise into something your audience actually wants to download, read and act on? Want help distributing it to attract qualified leads and paying customers?
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The most effective ebooks address a problem. Something that makes buyer nervous or insecure. Somehing they feel they might get wrong at the cost of their money, health or happiness. Demonstrate empathy with their vulnerabilities and then show potential customers how your product, service or method solves it.
If you're unsure what to write about, start with the answer to this question: what stops people buying, switching or committing? The rest will follow from there. We'll help you, of course. Here are a few example of how ebooks work for different sectors:
Could you write a guide showing how a company can switch from a competitor's software over a single weekend? Walk them through a step-by-step migration plan where your product's specific features make the entire process simple and safe.
Can you show how your unique approach to marketing helps sales teams find prospects ready to buy? Explain how your method filters out the noise, then show how your consultancy service can set up exactly the same process for their business.
Could you outline, in plain English, the five biggest mistakes people make when saving for retirement? Show readers how to sidestep these common errors and then introduce your advisory service as the way to build a personalised, secure plan.
Does your wellness programme have a high success rate because people actually stick with it? Outline your approach, show the profits delivered, and the pitch the full program to other healthcare business owners so they can get the same results.
Can your learning app get someone fluent in a new language in six months? Write a guide that shows how your app achieves such great results. Then, close readers on buying the professional version of your app to help them land a dream overseas job.
Could you write a guide called "The 7 Costly Mistakes People Make When Selling Their Home"? After explaining the pitfalls, show how your specific approach to valuation and marketing helps them get a better price, positioning your agency as the logical choice.
Can you explain how your specific tooling process cut both unit product time and material waste on the factory floor and leads to fast, high-quality ? Use real-world examples to prove your method's financial return, making a clear case for adopting your technology.
Can you create a travel guide that reveals a side of a destination most tourists never see or describe exclusive experiences like private viewings or meetings with local artisans? Showcase the value of your private tours to bring new more bookings on exclusive trips.
Can you make your success feel more attainable by sharing the story of your own early struggles and the framework you built to succeed? Use it to pitch your coaching as the personalised guidance a reader needs to follow in your footsteps.
Many in-house teams struggle to produce ebooks that convert readers into warm leads for these three reasons:
Readers expect genuine insight. If your ebook’s full of what they think is surface-level advice, they’ll stop reading and go elsewhere for what they want.
You need persuasive landing pages, emails and social posts to drive traffic to your download page. Plus, you need to ask them for their business in your ebook.
Unclear, clunky writing damages your credibility. Clear, confident writing with a strong narrative keeps readers engaged and reflects well on your company.
Ebooks need a narrative buyers enjoy and relate to. They need content that shows them that they're not alone, handle their objections, and show the upside to their lives or businesses of your solution.
At the end, we ask for the business, whether that's making an enquiry or buying from you.
Most ebooks take 3–6 weeks from planning to publication. If you intend to use your e-book for a specific campign, product launch or end-of-cycle push, please get in touch as soon as you can so we have as much time as possible to complete the job for you.
Be clear about what you want from your ebook. An ebook to generate appointments is very different to an ebook written to convert sales for an online business. Help us get it right from the very start.
Tell us in-depth about your product, service or process and how it actually works. That means we can explain it clearly, persuasively and in plain English, ideal for readers who've never heard of you.
We speak with you and your customer-facing team about what buyers get concerned about, where leads drop out of your sales funnel and which objections you need to overcome to make the sale.
Review our chapter plan to see how we introduce the problem, explain your offer, handle objections and lead the reader to act. Share your feedback so we get the structure right before writing begins.
We write one chapter at a time, sending it to you for review to check the tone, add comments and suggest changes. Nothing moves forward until you're happy the copy sounds right and does its job.
You’ll get the full ebook with cover design, layout and visuals included. Review everything from start to finish and approve it only when you’re confident it's something you’d be proud to publish and promote.
We offer additional marketing support with six ways to get your ebook into the hands of potential customers. There is an extra cost for this service. Scroll down to the next section for more details.
Writing the ebook is just the first step. If you want people to find it, read it and act on it, you need to advertise it. Talk to us about our distribution and promotion service so your ebook gets in front of the right people.
Dedicated SEO-optimised landing pages that hammer home why your ebook is worth downloading. We also make sure people know exactly what they'll get in return for their contact details.
We write and design persuasive emails to promote your ebook to your existing customers, active leads and up to 10,000 B2B decision-makers on our accurate, GDPR-compliant database.
We provide the keywords and ad copy to run paid and organic campaigns across the social media platforms of your choice including Facebook, X and LinkedIn to drive high-intent traffic to your landing page.
Our writers create a set of SEo and AI-search-optimised blog posts and articles so searchers find your ebook on Google. Better visibility means more downloads and a stronger long-term sales traffic pipeline.
We write and place articles on authority sites that your audience trusts. These placements raise awareness and help you reach high-value prospects who are more likely to download and read your ebook.
The copy for targeted Google Ads PPC campaigns to send qualified traffic directly to your landing page. Visitors will be searching for help with answers your e-book directly addresses.
Ebooks are an important part of any successful content marketing strategy. They’re now the most in-demand B2B content format, outperforming white papers, guides and reports on both volume and conversion. According to Netline:
Ebooks are the most popular B2B content format, accounting for 39.5% of total demand.
Users are three times more likely to download an ebook than a guide, the second most popular format.
Ebook downloads increased by 34.5% year-on-year, the largest rise of any content type.
53.9% of C-suite professionals prefer easy-to-read formats like ebooks when consuming content.
If you're ready for us to write one for your business, here’s how to start:
Book a call so we can talk about your business, your target buyers and what you want your ebook to achieve.
Tell us exactly whether that’s more leads, better conversions or sales support materials your team actually uses.
We write a full chapter plan based on your goals. You review it and request any changes before we start writing.
We write one chapter at a time and send each to you for review. You’re in control throughout the entire process.
White papers help decision makers understand the impact of a pain point and how your approach to solving it works in practice, what makes it effective, and the specific benefits it delivers across their business. Ideal for complex sales with multiple DMs.
Use thought leadership content to stand out in your sector. Share your opinions and solutions on the problems your buyers face to position yourself a trusted voice. When a client is ready to buy, they're more likely to come to you before your competitors.
Here's a selection of the types of questions customers ask when they contact us.
A professional ebook writing service helps a business turn its complex expertise into a powerful marketing engine that generates qualified leads. The service provides a structured, seven-step process to interview technical experts, write compelling content, and design a finished ebook that solves a key customer problem. Businesses use this service to create a cornerstone marketing asset that establishes authority, educates potential buyers, and gives the sales team a reason to start valuable conversations.
Key components of an ebook writing service:
Why is an ebook writing service important?
A B2B ebook directly supports a sales team by generating a consistent flow of Marketing Qualified Leads. It also acts as a high-value 'leave-behind' asset after a sales call to educate prospects and handle their objections.
A business measures an ebook's success by tracking three key metrics: the total number of downloads, the lead-to-customer conversion rate, and the attributable pipeline revenue generated from those leads over a 6-to-12-month period.
Most B2B ebooks fail to deliver ROI because they lack a clear commercial objective. They focus on topics instead of customer problems, neglect a promotion strategy, and do not include a clear call to action that moves the reader to the next stage in the sales funnel.
An ebook is designed to solve a specific reader problem with an engaging, narrative-driven style to generate top-of-funnel leads. A white paper presents a new, data-heavy methodology or original research to persuade bottom-of-funnel prospects of a specific conclusion.
Writers interview people within a firm, asking them targeted questions to better understand the core problem and solution. The writers then frame this technical information within a narrative structure that focuses on the customer's journey from challenge to resolution.
A six-part promotion plan ensures an ebook generates downloads. This plan includes:
You identify a valuable topic by focusing on a significant customer problem that creates hesitation or financial risk. The most effective ebooks address what stops a prospect from buying, switching, or committing and then present the company's product or service as the specific solution.
A typical B2B ebook designed for lead generation is between 5,000 and 10,000 words. This length is substantial enough to provide significant value and handle a complex topic without becoming too dense for a busy professional audience.
The client has final approval at every stage of the project. The writing service uses a chapter-by-chapter review system, and nothing moves forward to the next stage until the client signs off on the content, tone, and technical accuracy.
An ebook shortens the sales cycle by educating prospects before they speak to a salesperson. It answers common questions, handles objections, and demonstrates value upfront, meaning prospects enter sales conversations with higher intent and a better understanding of the solution.
A comprehensive ebook project delivers more than just text. It includes professional cover design, internal page layout, image sourcing, and file formatting for PDF, EPUB, and MOBI, providing a complete, ready-to-publish digital asset.
Yes, the ebook's content is designed for repurposing. A single 10,000-word ebook can be broken down into 5-10 blog posts, a webinar script, dozens of social media updates, and several email newsletters, maximising the return on the initial investment.
Industries with a complex or high-consideration sale benefit most. This includes B2B technology and software, marketing and consulting, financial services, healthcare, and manufacturing, where educating the customer is a critical part of the sales process.
To start a project, a business must provide a clear definition of the target audience and what it wants the ebook to achieve commercially. This initial input ensures the project team can develop a strategic plan that aligns directly with the company's lead generation or sales goals.
Creating an effective ebook starts with choosing a compelling topic that connects to your business and speaks directly to your audience’s interests. Once the topic is defined, thorough research ensures your content is relevant, accurate and valuable to the reader.
The writing process should begin with a strong first draft focused on getting ideas out without worrying about perfection. Many authors begin writing in Google Docs or Microsoft Word, then move to professional writing software to handle structure and formatting.
Once the draft is complete, the editing process becomes critical. This step sharpens the structure, improves clarity and ensures the final piece reads smoothly from start to finish.
Design also plays a key role. Choosing the right file format, typically PDF, EPUB or MOBI, makes your ebook accessible across devices and platforms. Using ebook templates or free templates can help speed up the ebook creation stage without compromising visual quality.
Once published, a promotion strategy through email, social media or landing pages helps drive traffic and generate leads. A good ebook publishing platform can also help distribute your content more widely across popular self publishing platforms.
Tracking analytics after publishing your eBook helps assess its performance and effectiveness in meeting goals.
AI tools can support parts of the ebook writing process, especially in the early stages. They’re useful for brainstorming topics, generating outlines and overcoming writer’s block—tasks that often slow down momentum. Some AI tools, like Jasper, can even repurpose existing content into ebook format or assist with multilingual drafts.
That said, they have clear limits. While AI can speed things up, it often lacks the judgment needed to structure complex arguments. AI technology can help writers maintain a consistent brand voice throughout their eBooks, although you may need to do a lot of prompting. Content generated by AI still requires careful editing to ensure accuracy, tone and originality. If quality, brand alignment and credibility matter, AI is a helpful assistant—not a replacement for professional input.
AI tools can also be used alongside free tools like Hemingway or Grammarly, but these should support, not replace, a professionally guided process.
Marketing an ebook starts with clear calls to action that guide readers toward the next step—whether that’s signing up, booking a demo or downloading additional content. Once published, promotion through email, social media and landing pages helps drive traffic and generate leads.
To measure success, tracking downloads, engagement rates and conversion data is essential. Analytics show not just how many people accessed your ebook, but how effectively it moved them through the sales funnel. This is especially important if you plan to distribute through channels like Kindle Unlimited, where ebooks sell in high volume but long-term returns depend on visibility and engagement.
That insight helps you refine future campaigns and prove return on investment.
LEffective ebook design starts with choosing the right format—typically PDF, EPUB or MOBI—depending on how and where you plan to distribute it. Each format has different strengths for readability and device compatibility.
Structurally, your ebook should include clear chapters, supporting visuals and well-placed elements like pull quotes or statistics to improve flow and comprehension. Incorporating interactive elements can also enhance reader engagement—especially in B2B, tech or learning-based ebooks.
If you're creating a print version, a well-designed workbook or notes section adds value and improves usability. Working with a graphic designer can help ensure your ebook cover and layout look polished and professional.
For those working with a limited budget, many tools and templates are completely free and offer a great way to get started before moving to a fully designed version.
We offer a full ghostwriting service for clients who want to create their own ebook to sell through digital marketing platforms like Amazon Kindle Direct Publishing, Kobo Writing Life and Noble Press. These platforms give you wide reach, flexible pricing and a low barrier to entry.
Please bear in mind though that creating a new ebook that actually sells requires much more than just writing well. To generate ebook sales, you need a:
Most ebook stores will expect an EPUB file, though some also support MOBI and PDF. We handle the formatting for you and give you files that are ready to upload. If you're also producing print books, we can provide your manuscript in formats suitable for print-on-demand services like KDP Print.
To learn more about our ghostwriting offer for sellable ebooks, visit our ghostwriter ebook service page.