Ebook writer

A: There's no magic number, but for B2B audiences, between 3,000 and 8,000 words seems to perform best. You have enough time and space to explain your solution, its context, and why it matters—while packing useful information into every paragraph. In an ebook, if the reader is likely to say "so what?" about a paragraph, leaving it out is a golden rule of copywriting and content creation.

A: Helping you choose a topic to generate leads is a core part of our initial strategy session. We work with you to find the perfect topic for your first ebook, one that sits squarely between your commercial goals and the solution your audience wants. and handle their objections.

A: SEO is important for the blog posts, landing page, and other online channels you use to promote your ebook. The ebook itself doesn’t need keyword optimisation: its job is to convert interest into action, not rank on Google.

A: If you write an ebook for Amazon Kindle Direct Publishing, Kobo Writing Life, Kindle Unlimited, Apple Books or other ebook publishing platform, your goal is likely to make passive income from ebook sales. It's a modern form of self-publishing. In contrast, ebooks for B2B lead generation are part of a marketing funnel, designed to collect contact details first and support sales conversations second. You generally don't offer them via popular self publishing platforms.

A: We don't use AI writing software to write ebooks. Our commitment is to deliver a professional-quality ebook, which can only be achieved through the nuance, empathy, and strategic thinking of an expert human writer. We may use AI tools for ideation and research, but never for writing.

A: Many firms create ebooks by building a cohesive narrative around selections from their existing content, then expanding on it with new research. It’s a highly effective way to repurpose valuable material while also reducing the overall cost of ebook production.

A: First, we send you an outline to start with. Then, once we agree on the outline, we send individual chapters as they're written. Finally, we share visuals once our designer starts work on layout. At each stage, we check content for clarity, flow, grammar and style before sending anything to you for review, ensuring the final version meets your expectations.

A: We know you all have your own work to deal with, so we aim to take up as little time as possible. Generally, we'll need to speak to the owner and, on occasions, sales and service managers when planning the structure. We'll also need input from you when we ask to review the work we send over.

A: Words count, but so do images. If we use your book cover as a thumbnail when we're promoting it, it must look high quality for your audience to see it as credible. How the inside of your ebook looks matters as well for audience perception, so that's why a professional designer will lay out your ebook.

A: Yes: as part of our design process, we handle both the cover and the internal layout. We don't use generic paid or free templates. You get a bespoke design that reflects your brand and makes the content engaging and easy to read, far removed from often-amateur-looking ebook templates.

A: The ideal ebook format depends on the use case you have in mind. PDFs are a universal standard so we output in that format. We can also output your digital book in many other file formats, like an epub file, for Amazon Kindle users. Let us know what your audience wants and which best serves your marketing goals.

A: Without a doubt. A clickable table of contents turns your document into a genuine step-by-step guide, allowing readers to easily find their way around the entire book and locate the sections most relevant to them. Where possible, we'll also include interactive elements like hyperlinked callouts to guide readers to related tools, charts or offers.

A: You do. Once our work is complete and paid for, you have full ownership of your own ebook, completely free of any copyright claim from us.

A: We primarily use Microsoft Word and Google Docs for the writing and collaborative editing phases. For design, we use the Adobe Creative Suite. We avoid using basic free tools as this will negatively affect the quality of our output on your new ebook.

A: Yes, a dedicated landing page is essential. Your potential customers will come to your landing page from social media platforms, email and other marketing channels. The job still isn't finished: we need to persuade them on the landing page to follow through and exchange their details for access to the ebook.

A: Repurposing should form part of your overall content marketing strategy You could break your electronic book down into dozens of smaller assets like blog posts, social media updates and even scripts for videos or webinars. If you want to create print books or physical books for your original or web-derived content to use in your marketing efforts, please ask.

A: Yes, our Marketing + Promotion package is designed for this. We provide dedicated landing pages, targeted email campaigns, social media promotion, guest posting, backlinks and AI and SEO optimisation.

A: Success is measured by the goals set at the start. For lead generation, we track landing page conversion rates and the number of qualified leads passed to sales. It's a myth that ebooks sell products directly; they sell trust and authority, which leads to sales conversations.

A: Our standard ebook creation process takes four to six weeks from the moment we begin writing. Ebooks require proper research, writing, and review. We can sometimes expedite this, but we never compromise on the quality of the work. You can't just paste content with a few clicks of a search bar and expect great results.

A: The sources used on this page include:

• CMI B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 (Content Marketing Institute)
• Netline 2024 State of B2B Content Consumption and Demand Report (Netline)
• Netline 2025 State of B2B Content Consumption and Demand Report (Netline)
• CMI B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 (Content Marketing Institute)

To learn more about our ghostwriting offer for sellable ebooks, visit our ghostwriter ebook service page.