B2B content writer

A: A B2B content writer generally creates AI search- and SEO-optimised content marketing pieces for companies directly or via agencies. A business journalist generally writes articles for online and print publishers. When thinking about which is right for your project, consider whether your goal is to build authority and generate leads for a product or service (B2B content writer), or to report objectively on trends, issues or events for a broader audience (business journalist). Many B2B content writers and journalists have degrees in English, journalism, marcomms and related subjects, and some have Master's degrees.

A: Our product reviews are credible, reliable and trustworthy because our writers treat them as a form of factual reporting. We verify every claim with vendors (contacting them direct or citing online documentation), and our writers’ hands-on experience with products, services and tools gives them the insights they need to comment with authority on the features, pros and cons of what they review.

A: We work with both, as well as some B2C companies. Please ask to see examples of our work for news publications, B2B companies, and marketing agencies to get a feel for the quality of our output.

A: Yes. In common with other agencies, we'll attempt to find a writer with specific subject matter experience to work on your content. If we can't, we'll let you know. We'll recommend instead a highly experienced copywriter who, through a combination of their research and workflow processes, can cover highly specialist topics across many industries and sectors ranging from regulated finance and software to the role of social justice and environmentalism in business.

A: Many of our writers run or have run businesses. They have direct commercial experience, so they are always talking from a place of practical reality, not abstract theory. This makes their content relatable to SME owners, founders, managers and board members. Please specify when you contact us whether you want someone with direct experience of business ownership.

A: We work with many small businesses and funded startups. For these clients, targeted content is an essential part of their growth strategy and online visibility. We help these companies build authority in their niche so they can attract and convert the decision makers they need to reach.

A: We offer content strategy services as well as writing. At the start of any project, we get to know your business/publication, products and services, and target audience pain points. This gives us a wider scope of ideas to suggest, and we welcome your constructive feedback throughout this process.

A: Every post goes through a multi-stage process: a detailed brief, thorough research, professional writing, and a rigorous editorial review. We then send you a draft of each piece for your review and feedback. We'll keep drafting until you're happy to sign off.

A: Our experienced writers and editors are keen to produce content you're happy with and that delivers the results you want. We work on a drafting system which means we'll keep working on a document until you're happy to sign off.

A: We begin by thoroughly analysing your existing content portfolio and style guide. If you have brand guidelines and a tone of voice document, please send them over. If you don't, we can work on one with you. When reviewing our work, you'll be able to see how closely we're aligned and uggest refinements so that the final output sounds like it came from your own team.

A: Please share any buyer personas, tone of voice documentation and other brand guidelines so we can understand your business and its target audience. If you currently don't have any, we can work with you to put them together before we begin writing. We'll also need to know the topics you want to write about and your commercial targets for the content we create.

A: Yes. If you have your own existing content calendar and ideas, we'd love to work on creating them for you.

A: Our writers use SurferSEO to identify and include primary and secondary keywords for each article. They also check top-ranking competing articles for structure, content gaps, common questions and match searcher intent. In addition, we include metadata, Schema markup and internal linking.

A: We structure content for AI Overviews using scannable formats like headings, lists, and FAQs. Our writers use a ‘Bottom Line Upfront’ (BLUF) approach, placing a concise summary at the start of each section. This technique anticipates the follow-up questions used by AI, making it more likely our content will be cited in generative search responses.

A: We do keyword research for all articles so we can compete effectively against ranking content. To improve your article further, we also research competitor content for intent and identify topic gaps your content can fill.

A: Internal linking is a core part of the service we provide. We identify relevant pages on your site to link to which improves user navigation, strengthens your topical authority and makes your content easier for search engines to find and index.

A: Expertise, Experience, Authoritativeness and Trustworthiness (E-E-A-T) are quality benchmarks Google uses to assess content credibility and ranking potential. In addition to highlighting your company's or publication's expertise, we link out to high-authority sources and can feature named experts, either from within your organisation or via sites like Qwoted. Each piece is balanced and well researched so it earns reader trust and performs well in both search and AI-generated results.

A: We charge a fixed price per project for two reasons: first, it gives you certainty and second, it protects you against writers' block. For non writers, writer's block is like a frozen screen during a pitch. You get stuck, time ticks away, and your quality drops. You suffer a temporary drop in skills and the story you work on suffers for it. It affects every writer in the world from time to time and you shouldn't have to pay for it, especially on larger projects like white papers.

A: Hiring from a job board or gigging network is more risky than using an agency. In the long run, working with agencies gives you a level of reliability that a single freelancer juggling multiple clients cannot.

A: You do. Upon settlement of the final invoice for any freelance work or piece of freelance writing, the full copyright and intellectual property rights transfer to your company, for the designated company head to use without restriction.