B2B content marketing agency

A: B2B content marketing agencies plan and execute inbound marketing campaigns to attract and nurture qualified leads from their clients' target audience.

A: Both B2B and B2C use digital content to attract customers. B2B content tends to be more logical and persuasive for decision-makers buying products and services on behalf of their organisations. B2C content tends to play more on people's emotions, needs and wants to sell.

A: We create content for many kinds of clients, depending on their commercial goals and target audiences. In addition to general website content like blogs and product descriptions, we also create credibility content (like "About Us" pages and staff bios), white papers, ebooks and thought leadership content.

A: B2B marketing content plays two roles in supporting sales teams. First, the content draws in leads from websites and social media channels which help build reps' sales funnels. Second, white papers and case studies are highly effective at helping reps close deals by proving that their product or service delivers the desired result.

A: You need a digital strategy for your content so each item of marketing collateral performs its own role in the funnel. For example, blogs and articles are great for decision-makers finding out about a subject while product descriptions and comparisons help them shortlist. You should always make sure a piece of content helps achieve a business goal.

A: What we build into your content production and distribution schedule depends on what you want the campaign to achieve, our market research and interviews with staff members and customers. We want to get a picture of your business in the round to create a strategy that speaks directly to the needs and priorities of your buyers.

A: The most valuable content targets the pain points, frustrations and desired outcomes of decision makers. When we're putting content ideas together, we focus on finding those topics that answer the questions your buyers are already asking and are struggling to find answers to.

A: Thought leadership is important in B2B because it builds the authority and credibility of the company and its key players. It's a form of insightful, memorable content that positions your team as the people who understand the issues before others do. Its long-term goal is to get clients to a place where they pay a premium just to have you and your firm involved in solving their most complex challenges. It builds brand loyalty and is a form of influencer marketing where you are the influencer.

A: Search engine optimisation (SEO) is a way of writing content so that it has the highest chance of ranking in blue-link, traditional search. Writers first do keyword research to figure out what buyers are searching for and then examine competitor content to make sure your website is more comprehensive and useful. We track key metrics like number of visitors, dwell time, SERPs rankings and more to check your progress.

A: The B2B buyer's journey describes the steps the decision-makers in a business take from the point of realising they need a product or service right up to the point of purchase and beyond. It's rarely linear so, as part of your campaign, you need to create content for multiple digital channels including your website, social media, third-party sites and more.

A: We ensure technical accuracy in B2B content marketing in two ways. First, we encourage creativity in our writers, but they need to source every assertion in their content. Second, all creative content is subject to review by you and the editor.

A: Case studies are effective in B2B sales because they de-risk purchasing. By that we mean that a company has a problem they need to fix. If you present a case study showing a similar company with the same problem, show them how you overcame it and the benefits of doing so, it makes your company more trustworthy. The best case studies use a variety of creative production strategies including video testimonials, data-rich infographics and detailed written narratives.

A: Social strategy is a key part of effective B2B content marketing. Our social media marketing team creates and distributes content on platforms like LinkedIn to drive conversation and present your products and services in front of relevant decision-makers.

A: Content refreshes are when you update older, underperforming blogs, articles, how-to guides and more on your website. A key website development strategy to rank highly is to make sure all your online assets are accurate and relevant so they perform better in search.

A: AI overviews and AI search engines like Perplexity summarise the results from top-ranking pages to answer user queries. This means a drop in traffic but statistics show that decision-makers that visit your site from an AI link are 4.4x (Semrush) to 23x (Ahrefs) more likely to convert.

A: To measure the ROI of B2B content marketing, track metrics like increases in qualified leads, supported sales conversations and ultimately, increased business revenue.

A: Results typically begin to appear in 3-6 months. Building authority and organic traffic takes time, but momentum builds as you consistently meet audience demand for expert content.

A: The cost depends entirely on the scope of work. We build our pricing around delivering clear commercial value, ensuring the investment is aligned with the specific outcomes you need to achieve.

A: The method is to create the best and clearest answer available.. Content must be highly authoritative, well-structured with clear headings, and directly answer the specific user query. This makes it easy for an AI to parse and cite it as a trusted source for its generated summary.

A: It provides specialist expertise and scale. An agency gives you immediate access to a full content team of writers, strategists and SEOs who have experience across the wider business world.