A copywriting agency writes business content that’s clear, accurate and commercially focused. This includes web pages, articles, sales materials and SEO content. The aim is to explain what the business offers, answer customer questions, and support actions like making an enquiry, downloading a resource or booking a call. Agencies also plan the content, manage the workflow and make sure it meets the brief.

What do copywriting agencies offer?

• Content strategy: A practical plan that defines the audience, core messages, content types and how success will be measured.
• SEO copywriting: Writing web pages, articles and blog posts that target specific keywords and are structured to rank in search engines.
• Sales enablement content: Creating materials like product descriptions, white papers and case studies that sales teams use during the buying process.
• Conversion copywriting: Reviewing and rewriting landing pages or other key pages to improve how many visitors take a specific action.
• Project management: Handling briefs, deadlines and delivery across multiple content pieces to keep everything on track.

Why do businesses use copywriting agencies?

• To get more qualified leads: Content is written to match real customer questions and move them towards taking action.
• To improve search rankings: SEO work brings in relevant traffic without relying entirely on paid ads.
• To support the sales process: Case studies and product explainers help sales teams handle objections and close deals.
• To maintain quality and consistency: A central writing team keeps the tone, structure and message consistent across all channels.
• To measure impact: Projects are set up with clear goals so results, like traffic, leads or conversion rates, can be tracked properly.

A copywriting agency is a specialist firm offering expert writing services, creating persuasive, SEO-optimised content designed to attract traffic, generate leads, and convert sales for its clients.

A good agency uses its diverse expertise to improve your content game, ensuring your brand messaging is always on point. Agencies typically offer additional SEO services to help your website rank better and generate traffic from high-quality prospects.

When hiring an agency, you usually speak with a marketing director or project lead to set clear objectives. Agencies have a proven track record of meeting demanding deadlines, often completing urgent copywriting projects on the same day to make your life easier.

Clients often appreciate agencies that remain calm and responsive throughout the project to meet deadlines.

Fast turnaround times for copywriting projects can be as short as 2 to 3 business days. In addition to meeting tight deadlines, many agencies also provide unlimited revisions and often include proofreading to ensure accuracy and quality.

In short, a copywriting agency can help you cut through the noise with distinctive and engaging content.

A freelancer works independently and usually handles just the writing. An agency manages the whole process: planning, writing, editing, and delivery. Agencies work as a team, with systems in place to handle multiple projects, check quality, and meet deadlines consistently.

To help businesses bring in more qualified leads, reduce the time it takes to close deals, and improve sales performance. That’s done by creating clear, accurate content that helps buyers understand the offer and move through the sales process faster.

For each individual item of copy, expect the following process:

There are a number of steps copywriting agencies take when they start working with a new client. This usually includes interviews with product specialists, reviewing technical documentation, and checking how competitors describe similar offerings. The aim is to understand the product well enough to explain it clearly and accurately to the target audience

Costs vary based on the type of work and how often you need it. A single website page might cost around £400. A monthly content package, like four articles and a case study, could range from £2,000 to £5,000 depending on the complexity and level of input required.

For a 1,500-word article, the usual timeframe is 7–10 business days from briefing to final delivery. This allows time for research, writing, internal reviews and client feedback.

If your website explains the value of your products and services well, removing confusion or hesitation, more visitors will take action like enquiring or making a purchase. Replace vague claims with concrete benefits and see your website traffic and conversion rate soar.

Sales enablement materials are documents that help sales teams explain what a business offers and why it matters. Common examples include:

• Case studies: Show how a customer got a specific result, like cutting admin time by 50%.
• White papers: Explain complex topics in depth to help prospects understand the problem and potential solution.
• Product sell sheets: One-page summaries that cover key features, benefits and technical details.

An "About Us" page is one of the last pages people visit before deciding whether to get in touch. It’s where they look for signs that the company is experienced, reliable, and aligned with their values. A clear, well-written page can help reduce doubts and support the decision to make contact.

Copywriting agencies run content audits to check how well every page on your webiste is performing, including how much traffic it gets, how well it ranks, or whether it converts. From that, it becomes clear which pages need improving, which are missing and which are already doing well.

A thought leadership article shares a well-informed opinion on a specific industry topic. It’s not written to sell, but to offer useful insight. The aim is to show that the writer, or the company behind them, understands the space and can offer something worth listening to.

Yes. Agencies that work with sectors like finance, law or healthcare usually assign writers who already know the space. They also build in fact-checking and compliance reviews to make sure everything is accurate and fits within regulatory boundaries before anything is signed off.

A content retainer gives you a set amount of writing each month, often something like four articles and a case study. It usually comes with a monthly planning call, basic performance tracking, and a project manager to keep things running smoothly.

Copywriting is the skill of using persuasive language to encourage readers to take a specific action, like making a purchase, requesting information, or signing up.

Copywriting includes creating web copy, blog posts, social media content, product description writing, articles, press releases, and email campaigns. Effective campaigns depend on high quality writing that clearly connects with your target audience.

Experienced copywriters understand the differences between B2B and B2C audiences, adapting the tone, style, and even word count precisely to what your target market expects.

For example, a B2B copywriter might emphasise ROI and productivity improvements for corporate decision-makers, while a B2C copywriter would focus on emotional appeals and lifestyle benefits.

Most agencies use a team of experienced, in-house and freelance writers. They typically have at least five years’ experience writing for B2B companies and know how to handle more technical or complex subjects. Their job is to make sure every piece of content is clear, commercially focused, and aligned with the client’s goals.

Content strategy is a structured approach to creating, publishing and managing content to meet your marketing and business goals.

To build a brand that resonates with your audience and drives conversions, a content strategy is essential. Your content strategy should clearly identify who your audience is, what problems your content solves, and how you’ll measure its effectiveness.

Planning a comprehensive content strategy includes conducting audits, buyer interviews and competitor analyses.

The value of each of these steps are:

• Content audits: Clearly show what content works, what’s underperforming, and highlight gaps you need to fill.
• Buyer interviews: Reveal exactly what motivates your target audience, their key questions, objections and buying triggers.
• Competitor analyses: Identify content strengths and weaknesses of rival firms, allowing you to create stronger, more engaging content.

This type of strategic SEO, together with high-quality content, helps you improve visibility, drive traffic, and increase sales.

Data-driven insights can inform your content strategies and help you achieve your business goals. Metrics you should look out for include organic traffic, conversion rates and engagement levels to continuously refine and improve your content strategy.

To be successful, your content strategy should be consistent with your business objectives and you should track metrics to demonstrate your ROI.

SEO copywriting is the skill of creating content clearly structured for search engines and persuasive enough to convert readers into leads or customers.

SEO-optimized content drives organic traffic to websites. Effective SEO copywriting takes into account both keyword research and audience engagement. The reason for this is that the goal is not only to get someone to your site but convert them too.

SEO copywriting plays a critical role in developing an online presence for brands. It's a way of making your site stand out against your competitors so you win the battle for the visitor, not them.

Data-driven strategies in SEO copywriting lead to better traffic and sales results. Examples include keyword performance tracking, competitor keyword analysis, and content gap analysis to continually refine your copy and attract higher-quality traffic.

Brand storytelling is using a clear narrative to connect emotionally with your audience by sharing the story behind your brand, its values, and its purpose.

A compelling brand story engages your target audience. Compelling storytelling remodels the story that lies at the heart of your brand.

A brand's voice should stay consistent through all forms of writing. Every ad, article, web page, and content asset needs to pack a punch and retain your voice for added effectiveness.

Your unique value proposition (UVP) sets you apart from your competitors and is a key part of your brand storytelling.

Your UVP is the specific benefit your business offers that no competitor can match. For example, a software firm might highlight their unique "24/7 instant human support" when competitors only offer automated chatbots.