Article Writer Services

Blog posts on topics your target audience cares about

First, we pinpoint your customers’ biggest challenges. Then, our blog writers deliver SEO-optimized articles that solve them head-on. The result? Your site becomes a go-to resource for customers and a recognised authority for Google.

Finding blog post ideas that work

Your three most pressing content challenges

You’re struggling to find seasoned sales copywriters who can prove how your products and services solve your audience’s problems. But that’s not all. Here are three more roadblocks you face:

Icon showing thought time turning into ideas

1. Coming up with ideas your audience wants to read about

You’re stuck trying to come up with fresh topics that capture your audience’s attention, and your content feels outdated.

Typing at a keyboard to come up with an SEO-optimised blog

2. Writing SEO-optimized blog posts that rank is very hard

Competitors outrank you because no one on your team has the know-how to create fact-checked, high-quality SEO content.

The passage of time versus the pressure of work

3. You just don't have the time for ongoing content creation

Your schedule is jam-packed and you need someone to handle the full writing process so you can focus on running your company.

Introducing our blog writing service

Our blueprint for turning your expertise into qualified, lasting traffic

article writer blog writer w.marketing happy client on phone

Below, you’ll see our three-step approach to writing SEO blog posts and articles for clients. You'll discover how we pinpoint your audience's top challenges and solve them, driving trust and better search engine rankings.

By tackling real concerns, we spark engagement, generate leads and fuel long-term growth for your business.

article writer blog writer w.marketing happy client on phone

Content marketing efforts focused on you

Step 1: build a blogging strategy around your business needs

We start by digging into your goals, your audience, and how your products or services solve real problems. Then we map out topics that speak directly to those needs so every post hits home with the people you want to reach.

Settiing targets for blogs and articles

Define your objectives and audience

We nail down what “success” means for you—whether that’s more leads, better conversions or straight-up sales—and zero in on the people you most want to reach.

Plan content that solves real problems

We brainstorm post ideas around the everyday frustrations your audience faces. This way, you’re not just filling pages with fluff; you’re answering questions that matter.

An editor finetuning and optimising a blog post

Refine and optimize for search results

We review, edit, expand and shape every piece so Google recognises its authority and readers find the insights they want, nudging them closer to a purchase.

Creating compelling blog posts

Step 2: writing blog posts that turn readers into leads

Once we’ve identified the keywords and topics your audience cares about, we craft posts with one main goal: converting casual visitors into paying customers. Every piece is built to drive action and bring you closer to the next sale.

Here are the six ways each article hits home:

Headlines that hook and draw buyers in

Headline of a blog or an article

We write headlines that grab attention and promise valuable insights, so your ideal clients actually click and keep reading.

A voice your audience appreciates and gets

Importance of tone of voice in copywriting

No corporate lingo—just plain, powerful language that spells out how you solve their problems without any confusion.

Persuasive, authoritative storytelling

Addressing pain points is important in sales copy

We tackle the reader’s biggest hurdles, spotlight your solutions, and make it obvious why they should choose you over the competition.

Insights, examples, case studies

Showing how copywriting can feature case studies to demonstrate competence

Claims backed up with real-world data, stories, or clear illustrations. This shows you know your stuff and builds confidence in decision-makers.

Optimised for Google now and AI in the future

How copywriters create content that's both optimised for Google and AI

Ready for readers and SEO today. Ready for generative search optimisation in the future as the way buyers search for information changes.

Direct call to action to prompt response

Putting a call to action in your copy improves the chances of getting responses from clients

Each post ends with a clear next step—like booking a call or requesting a demo—right when they’re most ready to take action.

High quality content for your site

Step 3: search engine optimization for the long term

Here are the six steps we take to make sure you keep winning more organic traffic:

Build topical clusters

Topic clusters are important in SEO

Google rewards topical clusters - groups of related articles on specialist topics. That makes it much easier for customers to find.

No AI blog writing software

w.marketing does not use AI copywriting tools

We don't use an AI blog writer. Their output is way too wordy and often inaccurate. Get high quality blog posts written by humans.

E-E-A-T experience

To comply with Google's EEAT system, we make sure each article conveys your insights and thought leadership.

Google rewards innovation and creativity - the expertise in your head. We make sure your knowledge is a key part of every article.

Internal linking a priority

Our blog writers include internal links in the articles they write for you.

Key to SEO optimization is linking between the pages on your site. It makes it easier for Google and readers to find what they want.

Written by SurferSEO experts

Our article writers use SurferSEO and Ahrefs

SurferSEO rates and ranks the top 50 results for your target blogs. Your copywriter uses it to make sure they include all important keywords.

Regular topic relevance alerts

We check your competitor's each month to ensure your article has all the information contained in theirs and more.

Once a month, we'll monitor every fact and assertion made in competitors' blog and include this new information in your articles.

Continuous results monitoring

We monitor your rankings every month and make changes where required.

We'll target one to five keywords per article. Once it's on your site, we'll track and report how high it ranks for each keyword.

Build topical clusters

Topic clusters are important in SEO

Google rewards topical clusters - groups of related articles on specialist topics. That makes it much easier for customers to find.

No AI blog writing software

w.marketing does not use AI copywriting tools

We don't use an AI blog writer. Their output is way too wordy and often inaccurate. Get high quality blog posts written by humans.

E-E-A-T experience

To comply with Google's EEAT system, we make sure each article conveys your insights and thought leadership.

Google rewards innovation and creativity - the expertise in your head. We make sure your knowledge is a key part of every article.

Internal linking a priority

Our blog writers include internal links in the articles they write for you.

Key to SEO optimization is linking between the pages on your site. It makes it easier for Google and readers to find what they want.

Written by SurferSEO experts

Our article writers use SurferSEO and Ahrefs

SurferSEO rates and ranks the top 50 results for your target blogs. Your copywriter uses it to make sure they include all important keywords.

Regular topic relevance alerts

We check your competitor's each month to ensure your article has all the information contained in theirs and more.

Once a month, we'll monitor every fact and assertion made in competitors' blog and include this new information in your articles.

Continuous results monitoring

We monitor your rankings every month and make changes where required.

We'll target one to five keywords per article. Once it's on your site, we'll track and report how high it ranks for each keyword.

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Why SEO copywriting makes commercial sense

Find out why investing in high quality long form content pays dividends now and in the future

Points of comparison

SEO

with w.marketing

PPC

e.g. Google Ads, etc

Long-term ROI

✅ Builds value over time

❌ Ends when ads stop

Trust factor

✅ Earns organic credibility

❌ Paid-for ads ≠ credibility

Cost per lead

✅ Drops once you rank

❌ Rises with competition

Traffic growth

✅ Compounds each month

❌ Stalls if budget halts

Advertising overhead

✅ Lower long-term spend

❌ Budget demands keep rising

Brand authority

✅ Positions you as the expert

❌ Gains no organic esteem

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From contacting us to your first article and beyond

Ordering blog content for your site

What happens now?

From contacting us to your first article and beyond

Don't sit with a blank page in front of you trying to write relevant and engaging blogs. You've got a business to run. Leave it to the experts instead. You're a few clicks away from working with us. Here's our process:

1. Introduce yourself

Schedule a call and tell us about your business, your biggest challenges and your target audience.

2. Share your goals

Explain what success looks like - is it more leads, higher conversions or a brand reputation boost?

3. Approve your plan

We put together a bespoke content plan, refining it from your feedback until it's what you want.

4. Proof your drafts

At regular intervals, we'll see you your draft. Review and approve it and then we'll upload it.

Check out our competitive rates below.

Article and blog writing service

Pricing plan

Starter plan

£1,000 pm

Pay annually and get 1 month free

Includes:

1 article per week
Written by a SurferSEO expert - no AI blog writing tools used
Images and text to promote on social media
Full 52-week content plan
Performance monitoring for up to 5 keywords per article
Competitor watch: free updates to articles when competitors include new insights in their content

MOST POPULAR

Growth plan

£1,800 pm

Pay annually and get 1 month free

Includes:

2 articles per week
Written by a SurferSEO expert - no AI blog writing tools used
Images and text to promote on social media
Full 52-week content plan
Performance monitoring for up to 5 keywords per article
Competitor watch: free updates to articles when competitors include new insights in their content

Ascendent plan

£3,200 pm

Pay annually and get 1 month free

Includes:

4 articles per week
Written by a SurferSEO expert - no AI blog writing tools used
Images and text to promote on social media
Full 52-week content plan
Performance monitoring for up to 5 keywords per article
Competitor watch: free updates to articles when competitors include new insights in their content

Article and blog writing

FAQs

Here's a selection of the types of questions customers ask when they contact us.

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