AI has changed the way we search. We create content optimised for standard search results and the AI chatbots that will soon overtake it completely. Get ready to be found in a whole new way.
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Writing SEO-optimized blog posts that rank, bring in the right visitors and turn them into closeable leads takes time, skill and focus. The three problems stop most businesses from getting results:
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You need to choose topics customers want to read about first. Then you need to share your knowledge and show how what you sell delivers results your clients want.
If your articles aren’t properly search engine optimised, they won’t rank. We write AI-ready, SEO blog posts that grow long-term organic traffic and visibility.
Many blogs stall because no one keeps them going. We write new content for you weekly, so you stay visible and relevant to customers week after week.
We follow a clear, three-step process to write SEO blog posts that deliver high-value traffic, build company credibility and help you close more business.
Each post covers issues your buyers are actively researching the most. Your articles show how you solve their problems, giving you more chances to generate leads.
We create a calendar of blog posts so your content gets found, demonstrates your experience and wins brand new, valuable business.
Want better leads or stronger online sales? We write every post to achieve your business goals so you get the results you want from your content.
We speak with your sales and marketing team to find out what stops people from buying, confidently overcoming those objections in your posts.
Your content needs to clearly answer the pressing questions your audience is asking and buyers the positive difference your products deliver.
Google ranks sites higher when multiple blog posts cover a topic in depth. We group related articles into clusters, making your site easier to find.
The blogs we write bring the right people to your site and gives them a compelling reason to take action.
Headlines drive clicks. We write bold, focused headlines that grab attention, challenge the reader or promise a clear answer to a problem they’re ready to solve.
We write in plain English about the issues your customers face. Plain language makes it easier for readers to follow your thinking and act on your insights.
We back up each argument with evidence. Quotes, statistics and real-world examples prove you get the problem, know why it matters and have the solution.
Your product or service appears naturally in the text, where it’s relevant, showing you’ve dealt with the issue before and know how to help others solve it.
Search engines reward content with a clear structure and logical flow, so we write every article to rank higher now and stay visible as search tech changes.
We end every blog with a direct call to action that tells readers how to contact you, so every blog post turns interest into a new business opportunity.
We optimise every blog post to keep earning more organic traffic, build long-term visibility and bring in leads month after month. Here’s how:
We build on your core content over time, linking each new post to related posts on the same topic, improving topical depth across your site.
Behind every post is a human writer who’s researched your business and audience to write with authority on the issues driving buying decisions.
Your blogs will demonstrate your real-world experience and subject matter expertise that. Your target audience loves this and so does Google.
Our writers use the optimisation app SurferSEO to include all relevant keywords, topics and insights Google expects to see in top-ranking content.
We check competitors’ blogs every month, adding fresher stats, more relevant insights and deeper topic coverage to keep you ranking high.
We monitor up to five keywords per article, meaning you stay up to date on how each post ranks, what’s working well and where we’ll focus next.
Find out why investing in high quality long form content pays dividends now and in the future
Businesses invest in blogging because it directly improves revenue, traffic and lead generation.
55% more website visitors than companies without active blogs.
Up to 67% more leads per month compared to businesses that don't blog regularly.
434% more indexed pages on Google, significantly improving your search visibility.
Blog-generated leads cost about 60% less than leads from paid channels.
Here is how to start enjoying these benefits yourself:
Schedule a call and tell us about your business, your biggest challenges and your target audience.
Explain what success looks like - is it more leads, higher conversions or a brand reputation boost?
We put together a bespoke content plan, refining it from your feedback until it's what you want.
We'll then write to keep to the content calendar we've agreed. Proof each draft before signing it off.
In a short time, the old way of finding what we want online will change. The world is moving from SEO to AI. Get our team to look through the content on your current site to find out ways to future-proof and improve on its performance.
And so do your staff bios. No matter how convincing your product and service descriptions, buyers want to be sure about your company and its people before they enquire. Speak to our content team about upgrading your current credibility pages now to make the most of each click.
Answers to customers' most frequently asked questions on article and blog writing
An article writer is a professional specialist who creates informative, engaging, and optimised written content for online publication. Their primary purpose is to research topics, write articles that align with a company's brand voice, and structure the content to perform well in search engine results. For a business, using a professional article writer is crucial for scaling content marketing efforts, building brand authority, and attracting qualified customers through organic search.
A professional article writer's primary function is to produce high-quality, search-optimised content that generates qualified leads and establishes a company's authority in its specific industry. They achieve this by transforming complex topics into clear, engaging articles that target specific customer problems
A professional article writer ensures technical accuracy through a four-step process:
The typical workflow for producing a single article is a five-stage process that takes between 7 and 10 business days.
An article is optimised for search engines by integrating SEO best practices directly into the writing process. This includes primary and secondary keyword placement, semantic keyword integration, optimised meta descriptions and title tags, correct heading structure (H1, H2, H3), and internal linking suggestions.
A service differentiates human-written content through its emphasis on original insight and in-depth analysis. Unlike AI, a human writer synthesises information from multiple sources to create a unique perspective, incorporates brand-specific nuances, and tells a compelling narrative that AI models cannot replicate.
The revision process involves two dedicated rounds of client feedback. After the first draft is delivered, the client has 48 hours to provide consolidated feedback. The writer then has 24 hours to implement these changes. A final review round is included to address any minor remaining points before finalisation.
The ROI of an article is measured using three key performance indicators.
Article writers possess a minimum of two years of professional writing experience within a specific B2B sector, such as finance, SaaS, or engineering. Before being taken on as a staff member or joining our pool of freelancers, we need to see published content that demonstrates their subject matter expertise.
Yes, a good article writer matches their client company's specific brand voice. It's a key element of the job. They do this by studying the client's existing style guide, analysing previous publications, and following specific 'dos and don'ts' at agency and client level. With most w assignments, we speak in depth to various stakeholders within a firm to get a clearer idea of how to write for them.
A professional writer creates a range of article types designed to meet specific marketing goals. These include long-form pillar pages (3,000+ words), tactical blog posts (1,200-1,500 words), thought leadership opinion pieces, and case studies.
An article writer conducts keyword research using licensed software tools like Ahrefs or Semrush. This process identifies a primary keyword with commercial intent, a cluster of 5-10 secondary keywords, and 10-15 semantic keywords to ensure comprehensive topic coverage. Our tech stack is SurferSEO, Clearscope and Ahrefs.
Professional article writers pride themselves on the originality of their work and have zero-tolerance for plagiarism. Our writers create every article from scratch, and then we check it using Copyscape Premium software before sending it to the client. We can provide an originality report upon request.
A business can expect to see initial ranking signals from an article writer's work within 60-90 days. Generating significant traffic and leads typically takes 6-9 months as the article gains authority and backlinks. This is true for both AI and SEO. AI is more likely to reference you and link to you if you have an authoritative site.
Article writer see competitor research as key to creating winning content. They analyse the top 10 ranking articles for the target keyword, looking at the structure and depth of rival content to find gaps and create an article that is demonstrably more comprehensive and valuable.
If a business is not satisfied with a final article after two revision rounds, many services, including ours, initiates a project review meeting. The purpose of the meeting is to identify the core issue and create an action plan for remedy. This can include bringing on a new writer or performing a rewrite at no additional cost.
Many writers and writing agencies offer a discount to clients when they order a batch of articles. For example, our core one-article-per-week service costs £250 per blog, discounted to $200 per blog when they order four a week. We also offer a free month if you pay annually in advance.
