Article writer service

Create blog content that wins in the age of AI search

Google now answers searchers’ questions directly, citing from and linking to the most authoritative online sources. Bing, ChatGPT and Perplexity are also handling billions of searches each month.

This shift will send fewer people to your site but they'll be far more valuable to you. The data shows why AI is a massive opportunity:

• Higher conversion rates: Visitors from AI search are up to 23x more likely to convert (Ahrefs).

• More engagement: These high-intent visitors also spend longer on your site (Search Engine World).

We create blogs and articles that rank highly and AI trusts so you get the best of both worlds.

AI is changing content discovery

How big is AI really going to be?

Our customers are concerned. Here are our answers to the questions they ask the most:

Q: How much will AI search reduce my website traffic?

A: It will have a big impact. Top-ranking sites have seen drop-offs of 30%+, according to Search Engine Land. The takeaway: make your content as high-quality as you can so high-intent visitors who do find you stay for longer.

Q: Does AI include content that doesn’t rank in the top 10?

A: For now, yes, but this window is closing. AI uses high rankings as a sign of trust so when top-ranking sites adapt their content to be more AI-friendly, they'll dominate again. The takeaway: keep investing in SEO to win AI search.

Q: Does AI-optimised content hurt readability for real users?

A: No. AI loves clear, scannable elements like TL;DR blocks and 'bottom line upfront' (BLUF) writing. Humans also find this style faster to scan and simpler to follow. The takeaway: you don't have to choose between humans and AI.

A new writing process to reach your target audience

Get your content ready for the age of AI search: our process

AI search hasn’t just changed how people find content. It’s changed what good content blogs and article need to do.

Where traditional SEO focused on keyword targeting and topic depth, ranking in AI overviews now means anticipating the follow-up questions AI tools ask about a particular topic and presenting answers in a structure they can scan and reuse easily.

The two approaches couldn’t be more different, but they’re still connected. AI leans heavily on SEO signals to judge quality, so strong rankings still improve your chances of being cited.

To succeed now, your content needs to be clear, scannable, authoritative and keyword-rich, while still sounding natural and persuasive to human readers.

Here’s how we make that happen.
AI and SEO friendly content

Step one: we get to know your business

We've got to get the right people to your site, give them the information they want and treat every visit as a conversion opportunity. To do that, we need to know more about you. This is our approach:

1. Articles built to meet your commercial needs

Stage 1 is a content plan. Our project lead speaks with your senior marketing person to set goals for the project. We'll discuss which products you want to sell more of, any new markets you're targeting, and how to make sure our content fits around your sales funnel.

2. Articles built to meet your target audience's needs

Stage 2 is understanding your buyers. We need to know who we're writing for so we can match their tone, phrasing and vocabulary. Your content should read like one industry professional writing a helpful note to another so you build immediate trust and rapport from the outset.

3. Articles built on your team's front-line knowledge

Stage 3 is speaking to your people. Their insights help us choose which topics to write about and what to focus on in each article. The type of information we need to know includes client pain points, sales objections and the features they are most excited about.

4. A content roadmap for the next twelve months

The final stage is building an article and blog calendar and publishing schedule for the coming year. You know in advance what articles we'll write so you can plan related campaigns around them. Course correct at any point if seasonal or market factors affect your plans.

Creating compelling blog posts

Step 2: our approach to quality content

The commercial value in blogging comes from the value it delivers to busy executives. They want insightful, actionable articles that give them ideas, inspiration and solutions to help them perform better in their roles.

Our goal, as your article writing team, is to create content so helpful, thorough and original that the decision-makers who find it feel as if they have found the definitive resource.

To achieve this, we build every article around these six core elements:

1. Bottom line up front, for time-starved readers

Some readers only have a minute to find what they need. We start with a results-focused headline, then sum up the key points under each heading before going into more detail. The more chances we have to hook them, the more likely they’ll read to the end.

2. Content that respects reader expertise

Our content speaks to your target audience at their level, whether that's a top-funnel topic introduction, mid-funnel comparison guide or bottom-funnel decision-making content. Readers get the level of depth they need, never filler content they already know.

3. Show and tell: practical examples throughout

Great blogs mix abstract ideas with concrete examples. A revenue recognition article comes to life when it walks CFOs through scenarios for using straight-line versus usage-based methods. We use practical examples to make complex topics clear and engaging.

4. Evidence to back up your assertions

Proof is persuasive. We back up major claims and assertions in each article with verified data from you or credible third-party sources. It turns statements into facts your readers can believe, building trust and giving readers confidence in your online content.

5. Visuals to simplify complex data and ideas

We break up walls of text to make it readable. To help your readers grasp the important points, we create custom charts, graphs and diagrams. Call-out boxes work well too, pointing visitors to your other resources and highlighting key facts readers shouldn't miss.

6. Action plan at the end for reader follow-up

In the conclusion, we include a simple action plan with clear and practical 'next steps' for the reader. This makes it easier for your readers to apply the advice in your article straight away and guides them closer towards starting a conversation with you.

Step three: technical SEO to rank and win AI citations

To optimise your article for AI scannability and high organic ranking, we focus on three areas:

Search engine optimisation

On each page, we build in technical elements like metadata, internal linking and specific schema markup (such as Article and FAQ). We write in SurferSEO to ensure full primary and long-tail keyword inclusion.

Answer engine optimisation

AI requirements are different. We analyse AI overviews and query fan-out patterns to anticipate related content. We also structure content with scannable formats like TL;DR blocks, bulleted lists and Q&A pairings.

Content gap optimisation

Our editors analyse competitor content, looking for factual gaps and unanswered questions. Studies show content richness is a major SEO and AI factor, plus readers benefit from complete, well-rounded topic coverage.

Search engine optimisation

On each page, we build in technical elements like metadata, internal linking and specific schema markup (such as Article and FAQ). We write in SurferSEO to ensure full primary and long-tail keyword inclusion.

Answer engine optimisation

AI requirements are different. We analyse AI overviews and query fan-out patterns to anticipate related content. We also structure content with scannable formats like TL;DR blocks, bulleted lists and Q&A pairings.

Content gap optimisation

Our editors analyse competitor content, looking for factual gaps and unanswered questions. Studies show content richness is a major SEO and AI factor, plus readers benefit from complete, well-rounded topic coverage.

Important service features

Step 4: keeping your content performing long-term

Investment in SEO is for the long term but creating an article is not "set-and-forget". We offer these follow-up services to active customers:

Performance tracking

We'll monitor prime keywords and query fan-outs related to every blog we write for you so you can see how you're ranking and where your brand new visitors are coming from.

Algorithm tracking

Google regularly changes its SEO algorithms and AI methodology and models change all the time. We keep you up-to-date with all the changes, recommending a response plan if necessary.

Content overlap tracking

We keep an eye out for old and cannibalising content that may affect performance so you can consolidate, update or remove sub-optimal content before it hits your traffic.

No AI writing tools

Why not just use AI for blogs and articles?

AI and traditional search engines are getting better all the time at one thing: spotting whether content is human- or machine-written.

This matters. Human content is accurate, original and genuinely useful. Writers spend a lot of time researching a topic as well as sourcing and crediting every source they cite. They also know their customers, so they can write in a way that connects with them and answers their real needs.

On the other hand, AI writing tools output language that's robotic and lacks context and nuance. They make up facts and, no matter how well you prompt them, they can't really get into the mind of your target audience.

But there is another crucial point missing from the debate.

Right now, Google says it doesn't penalise AI content. We're certain they'll change their mind when 90% of what's online is AI slop.

The temptation for many marketing leaders is to use AI to write their content. We respectfully advise that any gains will be short term and the long-term cost will be lost rankings, trust and authority.
Order blogs and articles from w

Order blogs and articles from [w.]

Our article and blogging service with a free, no-obligation consultation to see if we're the right fit for your business.

1. Book a consultation

Leave your details and we’ll get in touch normally within four hours to schedule your free, no-obligation consultation call.

2. Tell us your goals

On the call, you'll tell us about your business, audience, and what you want your blog content to help you achieve.

3. We do our research

We’ll analyse your website, check out your key competitors and speak to your team to identify your best opportunities.

4. Get your free plan

We’ll create and send a sample content plan that shows how we’d approach your blog content over the next 12 months.

Check out our competitive pricing below.

Click the button under the option you’re most interested in and a pop-up form will appear. Just leave your details and we’ll be in touch.
Article writing service

Pricing plan

Starter plan
£1,000 pm
Pay annually and get 1 month free
Perfect for starting out with professional content marketing:
  • 1 professionally written, AI search- and SEO-optimised article per week
  • Fully human-written - no AI-generated content
  • Social media-ready images and promotional text included
  • Complete 52-week content strategy for reliable SEO growth
  • Keyword performance monitoring (up to 5 keywords per article)
  • Regular competitor checks: we update articles with fresh insights at no extra charge
Get on the Starter tier

Send an enquiry

Please complete the form below to contact us about our Starter plan for article and blog writing. We look forward to hearing from you.

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MOST POPULAR
Growth plan
£1,800 pm
Pay annually and get 1 month free
Ideal for ambitious businesses aiming for consistent growth:
  • 2 professionally written, AI search- and SEO-optimised articles per week
  • Fully human-written - no AI-generated content
  • Social media-ready images and promotional text included
  • Complete 52-week content strategy for sustained SEO improvement
  • Keyword performance monitoring (up to 5 keywords per article)
  • Regular competitor checks: we update articles with fresh insights at no extra charge
Get on the Growth tier

Send an enquiry

Please complete the form below to contact us about our Growth plan for article and blog writing. We look forward to hearing from you.

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Ascendant plan
£3,200 pm
Pay annually and get 1 month free
For businesses serious about rapid growth and market leadership:
  • 4 professionally written, AI search- and SEO-optimised articles per week
  • Fully human-written - no AI-generated content
  • Social media-ready images and promotional text included
  • Complete 52-week content strategy for accelerated SEO results
  • Keyword performance monitoring (up to 5 keywords per article)
  • Regular competitor checks: we update articles with fresh insights at no extra charge
Get on the Ascendant tier

Send an enquiry

Please complete the form below to contact us about our Ascendant plan for article and blog writing. We look forward to hearing from you.

Thank you! Your submission has been received!
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Improve your current site content

In a short time, the old way of finding what we want online will change. The world is moving from SEO to AI. Get our team to look through the content on your current site to find out ways to future-proof and improve on its performance.

Your "About Us" page matters

And so do your staff bios. No matter how convincing your product and service descriptions, buyers want to be sure about your company and its people before they enquire. Speak to our content team about upgrading your current credibility pages now to make the most of each click.

Article writing FAQ

FAQs

Answers to customers' most frequently asked questions on article and blog writing

Q: What does working with a human content writer do for my business that an AI article writer can't?

A: A human content writer writes for buyer intent first; an AI article writer can’t. Human writers answer real questions, weave in search‑engine keywords and include features like 40‑word TL;DR summaries that AI search loves, all while keeping a natural flow to the piece. AI generated articles are different, missing important elements like nuance, context and brand voice, key to converting customers.

Q: How will AI Overviews affect the traffic my current blog posts receive?

A: AI Overviews will reduce your traffic but send you higher-quality customers. AI pulls answers from your blog articles, showing them on search engines, meaning buyers don't need to click through to find out what they want. Boost your content marketing efforts and share of high-intent visitors by coming up with fresh blog post ideas that fill in knowledge gaps on your site, optimising each piece for AI skimmers and SEO crawlers.

Q: What’s the difference between AI‑optimised content and yesterday’s SEO content?

A: Traditional blue‑link SEO targets keywords, while AI‑optimised content answers a broad sweep of likely questions on a topic. While the target keyword here is “article writer,” you’ll notice in the FAQs and page structure that we add as many question‑answer pairings as possible. In short, SEO targets keywords and AI‑optimised content targets answers.

Q: How do you make an article scannable for both AI models and human readers?

A: To keep long‑form articles easy for people to read, SEO to index and AI to scan, we follow two rules. First, use the relevant keywords SurferSEO recommends to boost your rankings as higher rankings mean AI finds you more easily. Second, write in bursts of paragraphs under 120 words, add a quick TL;DR, comprehensive FAQ and include bullets and tables. This type of engaging content saves time for your target audience and gives AI clean anchors to quote.

Q: Will optimising for AI hurt my rankings on Google’s regular results pages?

A: Optimising for AI won’t hurt your rankings: it actually helps. We create better internal linking between pages on your site, which helps SEO by improving crawlability and distributing ranking power, and helps AI by clarifying topic relationships and context. Our writers include clear headings, bullets, dense FAQ blocks and tables for easier AI scannability. They also build in E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness), so you rank higher, making it easier for AI tools to find, understand and recommend your content.

Q: How do human content writing beat AI writing tools on accuracy and nuance?

A: Human writers beat AI writing tools in three ways: originality, research and user intent. First, AI can't invent fresh ideas; it recycles facts from its memory or RAG sources which many AI writing samples fail plagiarism checkers. Second, AI hallucinates, meaning your content will nearly always fail fact checking in parts. Third, humans write to the reader's search intent and knowledge level, filtering out fluff to create precise high‑quality content.

Q: What safeguards are in place to avoid plagiarism and factual errors?

A: We pass all content through SurferSEO's checker and Copyleak's checker at Level 2 to guarantee plagiarism free content. For fact checking, we use primary source statistics so you can identify exactly where we got the information from. We either link it in the content or add comments to the working Google doc.

Q: How do you write content that answers "query fan-outs"?

A: A query fan‑out is when AI search engines split one question into a bundle of related follow‑ups to cover the searcher’s hidden intents and build a single, complete answer. To address them, we anticipate the extra topics and questions a visitor may want answered by adding question‑answer pairs, takeaways, TL;DRs, and an extended FAQ, exactly like on this page.

Q: How will you keep my content future‑proof as AI algorithms evolve?

A: We check AI citations monthly for existing customers to check that they still feature in AI summaries. If the algorithm changes, we assess the impact on your citations and take the neccessary action to update, expand or restructure your existing content so it remains visible, accurate and useful in AI-generated results. A human editor verifies every claim and data point in your article. To build trust and show our working, we cite and link directly to credible third-party sources like academic studies, industry reports and official data sources.

Q: Is there a free AI blog writer that still produces quality content?

A: There are free AI article writers that can draft content in seconds, even SEO optimized blog posts. AI writers manipulate Google's ranking tool rules and finish high on search pages. This only works for a short time though because Google knocks you back down again when it spots a high bounce rate - that's when people click through, don’t find what they need, and leave almost immediately.

Q: What’s the best AI article writer for businesses in 2025?

A: There are many AI blog writing tools available for businesses. These easy to use platforms can create content with high search engine optimization in just a few clicks, drawing from their vast database. The problem with all of them is their robotic writing style, tendency to hallucinate and inability to create content your target audience values.

Q: How is an SEO article writer different from a regular copywriter?

A: An SEO article writer specialises in creating long-form content to rank highly in search engine results. A regular copywriter may write well but won’t always structure content in a way that helps it perform. Choose an AI and SEO copywriting specialist to increase visibility, target the right search intent, and make your content easier for both users and algorithms to understand.

Q: Should I hire a freelance article writer or work with an agency?

A: You should hire an agency for larger projects like a full content refresh and building on-site content libraries because they have the team, tools and structure. Freelancers are excellent for one-off blog posts or quick turnaround jobs but they may struggle with larger workloads as they have to juggle your demands with their other clients'.

Q: How much should I expect to pay a freelance article writer per article?

A: UK freelancers charge £150–£500 for 1,200 words, similar to what you'd pay many agencies, including w. Make sure you pay per item of content however because if you pay by the hour and your copywriter gets writer's block, then you pay for both blank page (thinking) and writing time.

Q: Can “free article writer” tools hurt my brand’s rankings?

A: You can hit generate multiple times on many AI content writers, including free tools that providing unlimited access, but Google will almost certainly spot it. This means your visibility will drop as you fall down the rankings.

Q: How do you build "Topical Authority" for a website?

A: We use a "pillar page and topic cluster" methodology to win more organic traffic. By creating comprehensive long form articles as pillar content supported by detailed cluster posts, this signals your subject matter expertise to search engines. This in turn makes you more visible to AI search scanning tools.

Q: What does your content creation process involve?

A: Our content creation process is comprehensive. It includes strategy, competitor analysis, keyword research, subject matter expert interviews, writing, editing, design and performance tracking to ensure success.

Q: Do backlinks and domain authority still matter if I hire an article writer?

A: Your article writer's job is to create the type of content, whether it's SEO blog posts, landing pages, product pages, step by step guides, how-to articles, and more, that has enough authority for Google to rank it. The other way to build authority is through link building, a service w can offer you.

Q: Can you help us with blog post ideas or specific article formats?

A: Yes. Our strategic process turns clients' blank pages into full content plans full of valuable blog post ideas that we can create engaging content with. We can create many types of SEO blog posts, including tutorials, opinion pieces, and detailed step by step guides.