Product review writer

Product review content that converts and ranks in SEO and AI

In the past year, we've written over 300 product-related articles for leading publishers and brands.

The best review writers:

• Road-test products and services with real-life trial usage and demos
• Explain features based on real-world usage and value
• Show how the product stacks up against competitors, including pros and cons

Honest reviews that focus on buyers’ needs build trust and lead to confident, positive decisions.

Whether you're driving sales or affiliate income, we create reviews that rank in SEO and AI search, attract attention, build authority and turn visitors into customers.

In-depth product reviews

Every claim, assertion and statistic cited in reader pain point-focused content

Supporting topic cluster material

Including market overviews, how-to guides, comparisons, alternatives to 'X' and more

Primed for AI and SEO discovery

Keyword & question inclusion with high AI search scannability

Who we work with

A service for publishers, brands and agencies

We create product content whose insights trust and can easily find in search. We work with:

Publishers that want to turn traffic into revenue

Attract high-intent readers with detailed reviews, comparisons, round-ups and use-case articles that give them the knowledge and confidence they need to click through and buy from your affiliate partners.

Brands that want decision-makers to find their products

Use detailed reviews, comparison articles, how-to guides, knowledge base content and tool round-ups to showcase the value of your products and convince potential customers that yours is the right choice for them.

Agencies that want an experienced writing partner

Support your clients’ middle- and bottom-funnel content marketing campaigns with reviews, explainers, ‘best of’ lists, FAQs, and ‘alternative to’ pages that guide prospects from consideration through to purchase.

Why most product content falls short

Four reasons product content fails to rank or convert

When product content underperforms, it's usually for one or more of these four reasons:

Poor research = shallow, unconvincing reviews

Most reviews fail because the writer has not used the product, does not know the problems it solves, or how its features compare to rival products.

Your content doesn't match search intent

Search intent matters. If a visitor wants to compare articles, compare two or more side by side. If they want how-to content, tell them what they've come to find out.

Content that isn't built for AI search

AI Overviews and tools like ChatGPT cite clear, well-structured pages. Use a mix of TL;DRs, QA pairings, BLUF, concise summaries and more to make your site more visible.

No SEO optimisation or strategy for Google

Many reviews don't make it to page one because the sites they appear on don't have supporting cluster content like how-tos and explainers to deepen topical authority.

H3 header. H3 header.

Text under H3 header. Text under H3 header. Text under H3 header.

Honest and detailed reviews

Writing product content that ranks and converts

Our reviews drive action because we link your product's features to buyer pain points. It's hard to demonstrate value to a decision-maker ready to spend if you don't tell them what your product does for them.

First-hand insight

Our writers take advantage of vendors' free trials and demos. This hands-on experience helps them evaluate each product's strengths and weaknesses. Decision-makers appreciate and trust this thoroughness and honesty.

Commercial accuracy

For brand content, we talk to front-line teams to understand the challenges your target audience faces. That way, we can highlight the features that deliver the greatest value and overcome buyer objections in each piece.

In-depth feature coverage

Knowledge bases and user manuals are rich sources of information. They help our reviewers better understand set-up procedures and advanced features so buyers get a more complete view of a product's capabilities.

Reflecting customer reviews

Real-world opinion on sites like G2 and Gartner are valuable. Even with a great product, not all review content can be 100% positive because decision-makers trust reviews that balance benefits with drawbacks.

Simple feature walkthroughs

Walkthroughs help readers get a feel for the product in real-world use. By showing potential buyers how to use more in-demand features, we help them picture how the product fits into their own workflow.

Comparison against rivals

Some of the highest converting pages pitch a vendor's product against their competitors, highlighting differences in performance and value. This level of transparency builds trust and drives decision-makers to start trials.

Product review writing service

Six product content types that attract more organic traffic

Rank highly in search, earn valuable AI citations and move buyers further down the sales funnel by clustering the optimised product content on your site.

We create six core types of product content that work together to drive visibility and sales:

Product reviews

Balanced, detailed reviews that explain what a product does, how it performs in practice and how it might be a good fit for a buyer’s real-world needs.

Market overviews

Long-form buying guides provide an overview of the full marketplace, highlighting selected products and linking to the full reviews on your site.

How-to guides

Explainers that take buyers step by step through a product feature, showing how it solves real business problems so they can more easily see its value.

Comparisons

Articles that highlight key advantages and trade-offs between competing products to help decision-makers choose the best product for their business.

Best X for Y pages

Articles like “best payroll software for startups” or “best CRM apps for growing agencies” are highly effective at targeting particular sectors.

Alternatives to X pages

"(Your product) vs (competitor)" articles showcase the features buyers look for when deciding whether to switch or stay to help them towards a decision.

Professional review writing service

Six guarantees working with [w.]

Our experienced product writers create content that helps you publish faster, stay on brief, and achieve better results.

Content delivered to brief and on schedule

You stay on schedule because we meet every article deadline in your content calendar. Benefit from delivery long before the publish date so there's time for feedback, revisions and final approval.

Built with SurferSEO, Clearscope and Ahrefs

Our writers and editors use leading SEO research tools to give every piece the right structure, full keyword coverage, and complete topic inclusion, helping your content rank and get cited faster.

Thoroughly researched and referenced

For your peace of mind, we can supply a complete list of support documents and knowledge base content so you can verify every claim and full transparency on how our writers create each article.

Actionable content in plain English

Our writers explain each product in everyday language, linking key features to real-world use cases so readers see how the product fits into their lives or businesses.

Matching your tone, voice and style

We use clear, accessible language that's consistent with your tone of voice, so the content sounds familiar, meaning your audience is more likely to read and act on it.

AI scannable and very human readable

Our writers structure every article with the reader's needs, first. Then, they adapt the content to make it easy for AI to parse so it can cite your reviews with confidence.

Product review content creation

How to order product content from [w.]

We write expert product content for brands, publishers and affiliates, built on research, shaped by your goals and delivered on time. Here’s how to get started.

1. Tell us what you need

Book a call and tell us about your goals, timelines and what you’re looking for from your next round of product content.

2. Agree your content plan

We’ll create a tailored plan covering formats, tone, SEO targets and delivery timelines based on what matters to you.

3. Review your first drafts

We’ll write to your spec and style guide. Review each draft, give us feedback and request changes if you need to.

4. Publish with confidence

Your copy’s researched, fact-checked and SEO-ready. Go live knowing it’ll fit your brand and speak directly to your buyers.

Our pricing packages are detailed below.

Please select the option that best suits your needs and click the corresponding button to send us your enquiry.
Product review content ratecard

Pricing

Product-related aticles
POA
Discounts on bulk orders
Includes:
  • How-to guides
  • Comparison articles
  • Best X for Y pages
  • Alternatives to X pages
  • Volume discounts available
Product-related article writing

Send an enquiry

Thanks for enquiring about our product-related article service.

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MOST POPULAR
Product Review Writing
£750
Discounts on bulk orders
Includes:
  • Reviews written for editorial and commercial balance
  • Fact-checked against vendor documentation and user guidance
  • Structured with pros, cons and use case coverage
  • Written to rank, convert and stay compliant
  • Matches tone, format and search expectations
  • Volume discounts available
Product review article writing

Send an enquiry

Thanks for enquiring about our product review article service.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
5 Reviews + Overview
£4,000
Discounts on bulk orders
Includes:
  • Six full-length reviews of competing products or services
  • One long-form market overview linking to all reviews
  • Internal linking across pages for SEO performance
  • Consistent voice, format and structure across all pieces
  • Clear “best for” and feature comparisons included
  • Volume discounts available
Product Review + Market Overview writing

Send an enquiry

Thanks for enquiring about our product review with market overview service.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Product description writer

Product descriptions for your website, social media and Google shopping feeds with SEO, AI and platform compliance built in. Give your online store an advantage of its competitors and win the race for audience attention.

B2B content/business journalism

Our team have written extensive product reviews, comparisons and more for SaaS firms and leading online publications like Business.com and Entrepreneur.com. They can also create news and opinion content for your site.

Product content service

FAQs

Here's a selection of the types of questions customers ask when they contact us.

Q: How do I get started with your service?

A: Start by selecting one of our services online from the pricing table on this page. Click on the button of the option you want to find out about the most and a pop-up window will appear. Send us your details through that and we'll aim to get back to you in four working hours.

Q: What's the typical turnaround time for an article?

A: Product reviews take around seven to 10 working days once we have your order. We do short reviews as well as longer one which we can often turn around faster. Just let us know how much depth you want to go into your reviews and product-related content.

Q: What types of product review content do you offer?

A: The type of product review and product-related content includes long form reviews, comparisons and buying guides. We can write for a wide variety of products and services, ranging from complex SaaS platforms to consumer goods. We'd love to have access to your product or service but if that's not possible, there are alternative options we can discuss.

Q: What does your content briefing process look like?

A: During the brief, we find out the goals you have for your content, the target audience we're writing for and the tone of voice you want us to use. This helps us make sure we address your ideal customer directly while supporting your company's commercial priorities.

Q: What happens if we are not happy with the first draft?

A: If you're not happy with the first draft or any draft during the writing and editing process, request revisions from us. We're not finished until you tell us we are.

Q: How do you ensure the factual accuracy of the reviews you write?

A: To make sure the content we write for you is accurate across all product and service reviews, we use the product ourselves. If that's not possible, we review content like knowledge base articles and how-to videos to understand what your product can do. We cite every source on your article so you can verify its accuracy for yourself.

Q: Do you have writers with experience in our specific industry?

A: Our expert writers have deep industry experience across many different sectors from technology and finance to manufacturing and consulting. We aim to find a writer in our pool with the subject matter expertise you need who can write convincingly and knowledgeably for your target audience.

Q: Do you use AI to write my reviews and product-related content?

A: We don't use any AI content creation tools at any stage. You can be certain that all the copy you get back is 100% written by a human. The natural language processing AI tools offer is impressive technology but its research, reasoning and writing skills lack those of an experienced copywriter.

Q: What are the risks of using cheap, AI-generated content for product reviews?

A: AI is bad at researching and bad at writing. It can read and parse 100s of websites a second but still has a high inaccuracy rate because it's trying to grab information from pages with the wrong format for AI scanning. It makes few grammatical errors but the tone of voice is impersonal and robotic so it fails to connect to human readers.

Q: How do you make my reviews and product-related content AI friendly?

A: We use citable assets like headers, schema markup, question:answer pairs, FAQ sections and more so that AI can extract and cite your content accurately. Our copywriters do this without affecting the readability of the piece for humans so it still reads naturally, builds trust with your audience, and supports your commercial goals.

Q: How do you make content sound like my company or publication?

A: So our content sounds like you produced it, send us over your brand guidelines. If you don't have any, speak with our editor about creating guidelines for the project. When we're writing about your own products or to your publication readers, a clear and consistent voice helps build authority, trust and recognition with your customer base.

Q: Do honest reviews always mean positive reviews?

A: In our in-depth reviews, we believe we should be honest throughout. Besides which, don't mistake a feature a competitor has but don't as a failure as you're probably targeting different markets. Our focus is to provide positive feedback on a product's features and how it links back to the needs and wants of specific readers.

Q: How do you ensure all content is completely original?

A: We write every article from the ground-up using SurferSEO which has its own plagiarism detector in-built. Before we post reviews, we also check them for uniqueness using Copyscape and we can provide you with a report for your peace of mind as well as for correct grammar and spelling.

Q: How do you optimise reviews and product-related articles for search engines?

A: To improve your search engine results and online visibility, we back in search engine optimization fro the start. Before we start writing, we source keyword and topic coverage from SurferSEO and Ahrefs. We also read competing articles so we're targeting the right search intent so visitors get what they came for.

Q: How is your pricing determined for different projects?

A: We have standard pricing across all our product review and product-related content we create for clients. In some cases, we may have to charge extra but we always make you aware of this before accepting your order so you can make an informed decision and avoid any unexpected costs.

Q: What metrics should we track to measure the success of your content?

A: Track your organic rankings, on-page engagement time and ultimately, your conversions. The best-written and most compelling reviews attract more traffic from potential buyers who are ready to purchase products. You could also promote your content using social media posts on LinkedIn and other online platforms to win more customers.

Q: Why should we use a specialist service instead of our in-house team?

A: Hiring our professional writers provides immediate access to specialist writing and review skills across various industries without the cost and time commitment of recruiting yourself. There are many talented freelance writers available you could trust reviews and product-related content with but you'll do most of the editing. Using a one stop shop like [w.] saves you time as we write and edit the content for you.

Q: Can you write articles that compare our product against a named competitor?

A: Yes. Many business app providers, like ecommerce platforms and CRM software firms, ask us to write content comparing their features against other vendors' products. They rank well in SEO and evidence shows that AI cites these sources when asked related questions.

Q: What is the difference between a product review and a case study?

A: Many reviews provide a thorough breakdown of a product's features. Detailed, accurate and in-depth reviews can seem like a personal recommendation if a reviewer's opinion is positive because they've put the product through its paces. A case study is a story of a happy customer who has benefited from your products and service. Case studies are a great way of finding new customers because of the powerful social proof of a client success story.

Q: Who owns the copyright for the content once it is paid for?

A: You receive full and exclusive copyright for all high quality product reviews upon final payment. We can also provide quality reviews for most product reviews sites to boost your website's SEO and AI visibility.