In the past year, we've written over 300 product-related articles for leading publishers and brands.
The best review writers:
• Road-test products and services with real-life trial usage and demos
• Explain features based on real-world usage and value
• Show how the product stacks up against competitors, including pros and cons
Honest reviews that focus on buyers’ needs build trust and lead to confident, positive decisions.
Whether you're driving sales or affiliate income, we create reviews that rank in SEO and AI search, attract attention, build authority and turn visitors into customers.
We create product content whose insights trust and can easily find in search. We work with:
Attract high-intent readers with detailed reviews, comparisons, round-ups and use-case articles that give them the knowledge and confidence they need to click through and buy from your affiliate partners.
Use detailed reviews, comparison articles, how-to guides, knowledge base content and tool round-ups to showcase the value of your products and convince potential customers that yours is the right choice for them.
Support your clients’ middle- and bottom-funnel content marketing campaigns with reviews, explainers, ‘best of’ lists, FAQs, and ‘alternative to’ pages that guide prospects from consideration through to purchase.
When product content underperforms, it's usually for one or more of these four reasons:
Most reviews fail because the writer has not used the product, does not know the problems it solves, or how its features compare to rival products.
Search intent matters. If a visitor wants to compare articles, compare two or more side by side. If they want how-to content, tell them what they've come to find out.
AI Overviews and tools like ChatGPT cite clear, well-structured pages. Use a mix of TL;DRs, QA pairings, BLUF, concise summaries and more to make your site more visible.
Many reviews don't make it to page one because the sites they appear on don't have supporting cluster content like how-tos and explainers to deepen topical authority.
Text under H3 header. Text under H3 header. Text under H3 header.
Our reviews drive action because we link your product's features to buyer pain points. It's hard to demonstrate value to a decision-maker ready to spend if you don't tell them what your product does for them.
Our writers take advantage of vendors' free trials and demos. This hands-on experience helps them evaluate each product's strengths and weaknesses. Decision-makers appreciate and trust this thoroughness and honesty.
For brand content, we talk to front-line teams to understand the challenges your target audience faces. That way, we can highlight the features that deliver the greatest value and overcome buyer objections in each piece.
Knowledge bases and user manuals are rich sources of information. They help our reviewers better understand set-up procedures and advanced features so buyers get a more complete view of a product's capabilities.
Real-world opinion on sites like G2 and Gartner are valuable. Even with a great product, not all review content can be 100% positive because decision-makers trust reviews that balance benefits with drawbacks.
Walkthroughs help readers get a feel for the product in real-world use. By showing potential buyers how to use more in-demand features, we help them picture how the product fits into their own workflow.
Some of the highest converting pages pitch a vendor's product against their competitors, highlighting differences in performance and value. This level of transparency builds trust and drives decision-makers to start trials.
Rank highly in search, earn valuable AI citations and move buyers further down the sales funnel by clustering the optimised product content on your site.
Balanced, detailed reviews that explain what a product does, how it performs in practice and how it might be a good fit for a buyer’s real-world needs.
Long-form buying guides provide an overview of the full marketplace, highlighting selected products and linking to the full reviews on your site.
Explainers that take buyers step by step through a product feature, showing how it solves real business problems so they can more easily see its value.
Articles that highlight key advantages and trade-offs between competing products to help decision-makers choose the best product for their business.
Articles like “best payroll software for startups” or “best CRM apps for growing agencies” are highly effective at targeting particular sectors.
"(Your product) vs (competitor)" articles showcase the features buyers look for when deciding whether to switch or stay to help them towards a decision.
Our experienced product writers create content that helps you publish faster, stay on brief, and achieve better results.
You stay on schedule because we meet every article deadline in your content calendar. Benefit from delivery long before the publish date so there's time for feedback, revisions and final approval.
Our writers and editors use leading SEO research tools to give every piece the right structure, full keyword coverage, and complete topic inclusion, helping your content rank and get cited faster.
For your peace of mind, we can supply a complete list of support documents and knowledge base content so you can verify every claim and full transparency on how our writers create each article.
Our writers explain each product in everyday language, linking key features to real-world use cases so readers see how the product fits into their lives or businesses.
We use clear, accessible language that's consistent with your tone of voice, so the content sounds familiar, meaning your audience is more likely to read and act on it.
Our writers structure every article with the reader's needs, first. Then, they adapt the content to make it easy for AI to parse so it can cite your reviews with confidence.
We write expert product content for brands, publishers and affiliates, built on research, shaped by your goals and delivered on time. Here’s how to get started.
Book a call and tell us about your goals, timelines and what you’re looking for from your next round of product content.
We’ll create a tailored plan covering formats, tone, SEO targets and delivery timelines based on what matters to you.
We’ll write to your spec and style guide. Review each draft, give us feedback and request changes if you need to.
Your copy’s researched, fact-checked and SEO-ready. Go live knowing it’ll fit your brand and speak directly to your buyers.
Product descriptions for your website, social media and Google shopping feeds with SEO, AI and platform compliance built in. Give your online store an advantage of its competitors and win the race for audience attention.
Our team have written extensive product reviews, comparisons and more for SaaS firms and leading online publications like Business.com and Entrepreneur.com. They can also create news and opinion content for your site.
Here's a selection of the types of questions customers ask when they contact us.
A: Start by selecting one of our services online from the pricing table on this page. Click on the button of the option you want to find out about the most and a pop-up window will appear. Send us your details through that and we'll aim to get back to you in four working hours.
A: Product reviews take around seven to 10 working days once we have your order. We do short reviews as well as longer one which we can often turn around faster. Just let us know how much depth you want to go into your reviews and product-related content.
A: The type of product review and product-related content includes long form reviews, comparisons and buying guides. We can write for a wide variety of products and services, ranging from complex SaaS platforms to consumer goods. We'd love to have access to your product or service but if that's not possible, there are alternative options we can discuss.
A: During the brief, we find out the goals you have for your content, the target audience we're writing for and the tone of voice you want us to use. This helps us make sure we address your ideal customer directly while supporting your company's commercial priorities.
A: If you're not happy with the first draft or any draft during the writing and editing process, request revisions from us. We're not finished until you tell us we are.
A: To make sure the content we write for you is accurate across all product and service reviews, we use the product ourselves. If that's not possible, we review content like knowledge base articles and how-to videos to understand what your product can do. We cite every source on your article so you can verify its accuracy for yourself.
A: Our expert writers have deep industry experience across many different sectors from technology and finance to manufacturing and consulting. We aim to find a writer in our pool with the subject matter expertise you need who can write convincingly and knowledgeably for your target audience.
A: We don't use any AI content creation tools at any stage. You can be certain that all the copy you get back is 100% written by a human. The natural language processing AI tools offer is impressive technology but its research, reasoning and writing skills lack those of an experienced copywriter.
A: AI is bad at researching and bad at writing. It can read and parse 100s of websites a second but still has a high inaccuracy rate because it's trying to grab information from pages with the wrong format for AI scanning. It makes few grammatical errors but the tone of voice is impersonal and robotic so it fails to connect to human readers.
A: We use citable assets like headers, schema markup, question:answer pairs, FAQ sections and more so that AI can extract and cite your content accurately. Our copywriters do this without affecting the readability of the piece for humans so it still reads naturally, builds trust with your audience, and supports your commercial goals.
A: So our content sounds like you produced it, send us over your brand guidelines. If you don't have any, speak with our editor about creating guidelines for the project. When we're writing about your own products or to your publication readers, a clear and consistent voice helps build authority, trust and recognition with your customer base.
A: In our in-depth reviews, we believe we should be honest throughout. Besides which, don't mistake a feature a competitor has but don't as a failure as you're probably targeting different markets. Our focus is to provide positive feedback on a product's features and how it links back to the needs and wants of specific readers.
A: We write every article from the ground-up using SurferSEO which has its own plagiarism detector in-built. Before we post reviews, we also check them for uniqueness using Copyscape and we can provide you with a report for your peace of mind as well as for correct grammar and spelling.
A: To improve your search engine results and online visibility, we back in search engine optimization fro the start. Before we start writing, we source keyword and topic coverage from SurferSEO and Ahrefs. We also read competing articles so we're targeting the right search intent so visitors get what they came for.
A: We have standard pricing across all our product review and product-related content we create for clients. In some cases, we may have to charge extra but we always make you aware of this before accepting your order so you can make an informed decision and avoid any unexpected costs.
A: Track your organic rankings, on-page engagement time and ultimately, your conversions. The best-written and most compelling reviews attract more traffic from potential buyers who are ready to purchase products. You could also promote your content using social media posts on LinkedIn and other online platforms to win more customers.
A: Hiring our professional writers provides immediate access to specialist writing and review skills across various industries without the cost and time commitment of recruiting yourself. There are many talented freelance writers available you could trust reviews and product-related content with but you'll do most of the editing. Using a one stop shop like [w.] saves you time as we write and edit the content for you.
A: Yes. Many business app providers, like ecommerce platforms and CRM software firms, ask us to write content comparing their features against other vendors' products. They rank well in SEO and evidence shows that AI cites these sources when asked related questions.
A: Many reviews provide a thorough breakdown of a product's features. Detailed, accurate and in-depth reviews can seem like a personal recommendation if a reviewer's opinion is positive because they've put the product through its paces. A case study is a story of a happy customer who has benefited from your products and service. Case studies are a great way of finding new customers because of the powerful social proof of a client success story.
A: You receive full and exclusive copyright for all high quality product reviews upon final payment. We can also provide quality reviews for most product reviews sites to boost your website's SEO and AI visibility.