We create high-intent, competitive content with SurferSEO, structured so search engines rank it and AI tools cite it.
Visitors from AI answers are over 4× more likely to buy (Semrush), making every citation very valuable.
Surfer SEO is one of the best tools on the market for getting content to the top of search results. But with AI Overviews, Perplexity, and ChatGPT pulling traffic from those positions, it’s fair to ask: what’s the point of Surfer anymore?
The point is Surfer can still win you high-intent keywords in competitive niches, exactly where AI looks for its answers. It’s true AI is taking traffic. The upside? Visitors from an AI answer are 4.4× (Semrush) to 23× (Ahrefs) more likely to enquire or buy.
Good SEO content is more than just a blog post. We use Surfer to produce valuable content for every stage of the sales funnel, bringing you more high-intent traffic.
Clear, straightforward pages that explain each benefit your product or service delivers. Give buyers the detail they need to choose you over the competition.
Position your product directly against other options in the market, clearly showing decision-makers why yours is the best choice available today.
Win high-intent traffic from buyers at every stage of your sales funnel. Show how your products and services solve their challenges and move them closer to a decision.
Build topical authority with Google by creating interlinked libraries of content on core topics that rank for dozens of highly relevant, commercially-focused keywords.
Help early-stage buyers understand your product, ready-to-buy clients see how simple it is to use, and existing customers get even more value from it.
Some SurferSEO writers chase the highest possible content score, even if it means the result is unreadable or off-message.
We see it when testing new freelancers. If they aim for a content score of 82 instead of persuasive, engaging and authoritative content, we don't take them on.
A high Surfer score is an indicator, but it’s not the goal. The goal is a piece of writing your audience trusts and acts on. Here’s how we make that happen:
We begin with your commercial goal. Then we review at least five competitor articles to find the narrative gaps they’ve missed. Those insights help our writers build a storytelling arc to move readers from curiosity to clarity and finally to action.
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We build an ‘AI-friendly scaffold’ into each article. Elements like TL;DRs and question–answer pairings make it easier for AI to scan and cite your page. Your human readers never notice the technical structure. All they see is valuable content full of actionable information.
As AI uses high-ranking content for its answers, we use Surfer to guide keyword coverage, topical depth and length so your pages finish high in search results. Our writers meet Google’s technical demands while delivering conversion-focused content your audience trusts.
An editor proofs the draft to check that the writer has covered every fact, followed the right structure and made the content persuasive and easy to understand. The only test now is whether the content is of the highest quality: they don't check the Surfer score.
Whether you need occasional blog posts, a full content refresh or something inbetween, work with [w.]. Here are three ways you can work with us:
Come to us for a complete content roadmap. We'll do the keyword research, analyse your competitors and give you a full plan of what articles to write and when to win in SEO and AI.
If you already have a content plan and you're looking for help to implement it, work with our Surfer SEO writers. We're happy to work alongside your agency or in-house team on production.
Great content deteriorates over time as the information becomes outdated and SEO changes. Now, add AI into the mix and now's a great time to boost your site with new Surfer content.
Get better results from new or refreshed content working with an experienced SurferSEO writer. Engaging, persuasive copy that appeals to your target audience and drives the results you want, whether that's more traffic, more leads or more sales.
Here's how to get started with us:
Give us an idea of the scope of work you'd like us to quote on and what you want the content to do for your company.
We'll get back to you with a plan you can revise, setting out each item of content we propose to write and upload.
With the content plan signed off, we'll introduce you to your SurferSEO experts who'll then start writing your content.
You'll get each first draft before the deadline. We then work together to revise each piece until you're happy to sign off.
Click the button below to send us an email about the content you want us to write or update in SurferSEO. We look forward to hearing from you.
We can also incorporate SurferSEO content in your new website design. Click the button below to find out more about our service.
Here's a selection of the types of questions customers ask when they contact us.
A: When you get in touch, we'll identify the writer with the closest subject matter expertise. It may be, however, that you don't need an expert for your project and a strong commercial writer with the right brief will deliver better results. For every client we onboard, we collaborate with your in-house team. This process gives the writer access to accurate context, product knowledge and positioning.
A: We test every in-house team member and freelance contributor before they join us, so you know they’ve already passed a rigorous standard. They work in partnership with experienced editors who finesse their content to match searcher intent, your commercial goals and brand voice.
A: Provide us with your branding and tone of voice guidelines when we start working for you and our copywriters will use those as a reference point throughout the writing process. If you have neither, we can work on defining them for you. By the time you read the first draft of a piece, the editor will have already checked for adherence to your guidelines.
A: Surfer SEO works out the content score of online content by keyword usage and relevance, content structure and length, user intent and competitor analysis. Surfer is particularly effective at competing for articles with a Domain Ranking of 40 or less. To get more articles to rank, including those where the target keyword is DR40+, you need high-quality content, links from authoritative sites, and good technical SEO like meta descriptions and schema markup.
A: We track the essential content marketing metrics that matter to your business. This usually includes keyword ranking improvements, organic traffic growth, and conversions. We are happy to provide reports that help you demonstrate a clear return on your purchase.
A: Give us a clear brief on the keywords and AI questions you want to target, the product or service you're promoting and the core point you want the content to make. Our copywriting team will then create the first draft which an editor will proof before sending over you.
A: To create engaging content for AI platforms, you need to do a number of things. Explain what the content is about in the introduction, use bullets and tables, question-and-answer pairings, FAQ segments and more. The key is to pair readable structure with direct answers so that AI finds exactly what it needs to reference your content. Readability is important, too: keep it as simple as possible.
A: We are very confident about the copywriting skills and editing skills on our team. You have unlimited rounds of revision on every piece and we'll keep working on content until you are completely happy with the final draft and ready to publish.
A: There is no minimum commitment with [w.]: you can come and go as you please. You can commit to a longer time period however and benefit for a discount.
A: On many of our packages, we'll create a series of posts you can use to promote your content on social media. Click to find out more about our B2B social media agency services.
A: When you place an order with us, we agree on a deadline to get the first draft over to you. Normally, we can turn around content in five to seven days, depending on the complexity of the job.
A: We use tools like SurferSEO and Copyscape to automate tasks like checking for plagiarism. Writers and editors have access to these tools so they catch and resolve any unintentional duplication before the first draft reaches you.
A: While we don't offer a formal training course or certificate, we're happy to help your team learn our process. Our goal is to help your team master the art of creating high-quality, optimised content that will help your business succeed.
A: We use technology to track AI mentions and links to your website using tools like Ahrefs and Surfer.
A: If the work doesn't meet the standards outlined in the brief, we'll keep working on it until you're happy. If we can't get it to the quality you want after multiple rounds of feedback, you're welcome to ask for a full refund.
A: Surfer SEO is a productivity tool copywriters use to ensure that the content they write for clients has the right search intent and keyword and topic coverage. Strategists also have the power to use Surfer to elevate a firm's content strategy so every article serves a clear purpose and contributes to long-term search performance. The tool helps identify relevant terms, questions and content gaps, so writers and strategists can plan pieces that compete effectively and align with what your audience is actually searching for.
A: Look out for a screenshot of Surfer SEO online to check out the SEO Content Editor interface writers use when optimising a draft for SEO. The Content Editor interface displays the essential content like keyword suggestions, target word count and readability scores. Also, the editor highlights sections like key takeaways and offers SEO recommendations to help writers create SEO optimized content.
A: The content score shows in real time what score a writer has achieved. For example, if a writer is working on an article with a content score of 82, they'll be able to see if that's higher than the most optimized competitor content so they can fine-tune the piece to outperform what's already ranking.
A: Surfer scans live search engine results pages and offers keyword suggestions you may have missed so you can compete with top-ranking content.
A: Run an audit a few weeks after your content goes live or you notice your optimized content starting to fall in the search engine rankings. Check out the content marketing metrics article on the Surfer site to understand how to fix this.
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