About us

Our approach

What you get when you work with me/us...

I never wanted to operate a content farm. And I never wanted to be a hands-off owner, either. I stay close to every project, still spending 3-4 days a week writing for clients. This is what the team and I offer you:

A customised plan for every client

Before we start work for you, I ask you what it is you want to achieve. If I don't think we can do it, I'll tell you. If I think we can, we'll work together on a step-by-step plan to get the outcome you're targeting.

A vetted pool of great talent

I choose the talent I work with carefully and pay the above the market rate. I personally train and test everyone before they start on client work. And I push them to get even better with every assignment.

Real SEO and AI writing skill

"Machines are built on rules", Morpheus told Neo in the Matrix. He's right. The team and I create content that SEO and AI can find. Just as important, we know how to write conversion-driven content that gets enquiries and orders.

Still target-driven to this day

I'm driven to hit targets - yours and mine. That mindset helped me grow, scale and sell two marketing businesses. This need to win is still there in me and you'll see that when you become my newest client.

People who like us

Who we work with

We're B2B people more than B2C but, if we think we're good for a role, we get great results. We don't have a typical type of client but we do tend to work with a certain kind of person.

Content leaders needing more capacity

Your in-house team is great. Your pool of freelancers is talented. But it's nice to know there's an agency that can take a brief and deliver clean copy without constant oversight when your workload is spiking.

Website design agencies that only want to...

...design websites. We're the people you trust for well-written, high-intent SEO copy so your clients rank. Believe us, the switch to AI is the biggest business opportunity in 25 years. Get in touch and we'll show you why.

Founders in charge of absolutely everything

I've been a founder twice - I know. How about you sweat the business and we sweat content creation? Work with us and your content will make you so busy that you'll have to take on help to cope with the workload!

Marketing agency directors wanting reliable talent

It's a struggle to find truly talented copywriters and designers, particularly when you busy. w have already done that so call on us when you need high-quality, AI/SEO-driven content and web design for your clients.

Product launch teams wanting end-user buy-in

Launching a new product or service is exciting but nerve-wracking. In our content, we get to the point, telling target customers what it does, what's in it for them and why it matters. First, the early adopters, then everyone else.

Sales directors seeking more closeable leads

Many agencies think their job is to get you lots of traffic. We're different - we target conversion rate and revenue generation, not clicks. Every piece of content we write aims to move the prospect one step closer to buying.

Who is "we", exactly?

Nearly a decade as a leading copywriter has introduced me to other amazing copywriters, designers, and technical specialists (AI/SEO people). Here's who you'll be working with, all of whom work remotely...

Mark Fairlie

business plan writer w.marketing investor reading business plan

I still spend three to four days writing each week as I enjoy it and get a genuine buzz from dealing with clients and agency partners. Otherwise, I'm vetting freelancers for our network, working on our site, and planning/running ad campaigns.

Linzi Fairlie

Linzi keep everything running. She's in charge of credit control, customer liaison, editing copy so it meets guidelines, and impressing everyone with her web design skills. This show is still on the road, thanks to her.

Freelance copywriters

These are the people who create great content for clients, obsessing over the right lede so your copy grabs and keeps the target audience's attention. They know how to write so you rank for SEO and AI searches.

Freelance designers

Our designers create stunning visuals that pop out on your website. Their infographics and imagery make your social media posts even more memorable. This is what gets your content noticed, shared and acted on.

Freelance technical

Great content ranks, as do the right visuals. To raise it to the highest levels, our tech experts take care of schema markup, indexing, and everything else that helps search engines and AI find your content first.

Mark Fairlie

Linzi Fairlie

Freelance copywriters

Freelance designers

Freelance technical

Getting in touch

Working with w on your next project

We'd really appreciate the chance to find out about you, your business and what your plans are for the coming 12-24 months.

Click on one of the buttons below to get in touch.

Contact us by phone

We're open weekdays 8.30am and 6.00pm. Either Mark or Linzi will answer the phone. You need to speak to Mark about copywriting, campaign planning, website design, SEO and our other services. Linzi deals with account queries, invoice resends and other admin issues.

Call 08974 865 462

Contact us by email

Click on the button below to create a new email in your client (like Outlook). Mark will work with you on campaign and work-related issues ranging from business plans and case studies to local SEO and AI optimization. Linzi will manage all accounts and service enquiries.

Email [w.]