We create weekly topic-themed social media campaigns based on brand new, original content backed by a series of posts to spark conversation and drive sales-ready leads.
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Every social post is a chance to build influence, showcase thought leadership and demonstrate your expertise that can lead to new business. Here are three things your social media campaigning needs:
Create high-quality content that's a smart take or a sharp observation on a topic that matters. Tell people how they can better tackle an issue or unlock an opportunity. That's what your audience is waiting for
Show up every day. Post talking points that start conversations. When someone you know likes or comments, the algorithm shows your post to their connections even if they don't follow you. That’s how you start to grow your audience.
LinkedIn owns your reach and your connections. It decides who sees your posts, not you. Use your content to bring people back to your website where they can subscribe, enquire or buy so you own these valuable relationships.
Great B2B content earns attention. Just as important is what you do to draw attention to that content to get people to view it.
Our plan starts with great content. Every social media post has a role in promoting it. Every day, you share valuable information, moving your audience along with you.
And week by week, you draw more and more followers to your website. There, they can subscribe to your newsletter, enquire about your products and services or even make a purchase.
One post makes a point. Five posts build a case. Buyers don't want hot takes: they want context, insight and proof.
Each campaign week starts with an article that puts forward a challenging view, fresh insight or new take on an issue or problem. It's there to set the agenda and give your followers something worth talking about.
Professionally-written SEO-optimised article live on your site that each social post during the week links back to.
Start the week with an engaging post and graphic showing why the week's topic matters to your target audience.
One powerful message from your article, turned into a bold, confident statement designed to spark conversation.
"Listicle" social media posts are great for sharing concise insights, tips and lessons your audience will save and share.
On Thursdays, summarise the main challenge this week's topic addresses and demonstrate how to overcome it.
Round off the week with a chart or infographic that makes the week’s message clear at a glance and easy to share.
You don't win trust in one post. Even if you did, most B2B buyers aren’t ready to buy when they first see you. When firms move towards making a decision, you've got to make yourself visible to be in with a chance.
B2B buying cycles average 11.3 to 11.5 months and can take up to 16 months for multi-national purchases
84% of B2B buyers prefer vendors they’ve worked with before and 90% of deals go to companies in the initial consideration set
81% of buyers have a preferred vendor by the time they first speak to sales
49% of buyers now consider just 1–3 products before choosing
B2B buying is rarely linear: buyers revisit key stages more than once
We start by getting to know your business. We research your products and services and why they make a difference to your customers. We also discover why some firms chose you and others went with a competitor.
Then you tell us what success looks like. Of course you want more followers, more newsletter subscribers and more enquiries. But what else matters? Is it visibility to a specific audience or more traction for an upcoming product launch?
The more we understand, the stronger your campaign. Here's how the process works:
After our fact-find, we propose the themes we think will get your audience engaged, talking and tuned into your company. Review the list, tell us the changes you want and we agree on a final plan.
We write the first six articles and supporting posts before you go live. Read through them, tell us what edits you want, we make them then you sign off. After that, we work on one campaign per week.
On Monday, we (or you) upload the article to your website. Then, at different times across each weekday, we post content promoting your article on LinkedIn, X and any other platforms you choose.
Step 4: We track how each campaign performs: click-throughs, comments, shares and traffic to your site. You’ll get regular performance updates so you know what’s working and what to build on in the next cycle.engagement and performance
Plans change. By working six weeks ahead, we can create space in your schedule for urgent product launches and other content. This means you can pivot at any time without losing momentum.
You choose the direction. We plan the campaigns, write the content and keep things moving without adding to your workload.
Here's how to get started:
Book an intro call so we can learn about your business, audience and the goals for your social campaign.
We create a 13-week plan with weekly themes tailored to your client base and commercial priorities.
Get six full campaigns (articles and social posts) to review, edit and approve before anything goes live.
We'll upload your content, track what performs and then work on a campaign each week from that point.
Case studies are excellent for social media marketing. Show what you've done, who for, and how it changed their business. Case studies influence buyers, especially at or near the point of purchase.
Promote an ebook with your social content. Less information-dense than white papers, they're a great "in" for potential buyers curious about your products and services. Highly effective lead generation tools.
Here's a selection of the types of questions customers ask when they contact us.
A B2B social media agency helps companies market and sell to other businesses through tailored, platform-specific strategies. The main goal is to build credibility and generate qualified leads, especially on channels like LinkedIn. For businesses with long sales cycles, it keeps the brand visible and relevant throughout the buyer’s decision-making process.
Key components of a B2B social media service:
Why is a B2B social media service important?
B2B social media agencies help businesses generate qualified leads and build real brand authority through professional platforms like LinkedIn. Instead of chasing likes, the focus is on getting the right people to notice, trust, and engage with the brand.
B2B social media is all about building trust over time. While B2C often relies on fast, emotional wins, B2B content aims to educate and influence multiple stakeholders during a long sales cycle, usually six to twelve months.
LinkedIn leads the way in B2B social media marketing. Over 80% of B2B marketers say it’s their top-performing platform because it’s where decision-makers go to stay informed and connect with peers.
B2B social media agencies tie social media activity to tangible outcomes like website traffic, lead magnet downloads, MQLs, and new sales conversations.
The focus in B2B social media is on helpful, insightful content: think data-backed articles, expert takes on industry trends, how-to guides, customer stories and clear visual explainers.
B2B social media agencies get to know their clients through a mixture of discovering calls, fact-finding thorugh your existing marketing materials, interviews with your subject matter experts and in-depth competitor analysis.
Not exactly, but it can make it more efficient. When prospects arrive better informed and already aware of your expertise, sales calls become shorter, smoother and more productive.
If they don't have your own tone-of-voice guide to follow, a B2B social media agency will create a tone-of-voice guide during the onboarding process. When a client approves their tone-of-voice, the writers then follow it. Tone of voice documents generally cover type of language used and commercial priorities to make sure every post sounds like their client wrote it.
Employee advocacy means getting your team involved in sharing branded content through their own professional networks. It helps extend your reach beyond the company page. The agency makes this easy by providing ready-to-share posts and suggested captions, so employees can amplify content without extra effort. This not only increases organic visibility but also makes your brand feel more authentic and human, especially in industries where trust and credibility matter.
When someone clicks through to your site and fills out a form, like downloading a report or signing up for a newsletter, you can program your CRM to capture that data and send it to the most relevant person while having the ability to attribute any sale that occurs.
In most cases, B2B social media agencies plan content weeks in advance. For urgent campaigns, they'll be able to create marketing collaeral and postpone existing campaigns to make way.
Most focus on organic traffic and lead generation, building your audience over time so you can take eventual ownership of each relationship. Many offer a mix or organic and paid-for marketing.
More than 70% of UK adults have some form of social media presence. Many businesses also have a social media presence, distributing marketing content on channels like LinkedIn, Facebook, Instagram, X and YouTube.
Platforms like LinkedIn and X (formerly Twitter) work best for B2B social media marketing as they connect business professionals and decision-makers. This gives brands a space to share timely updates, educational content and practical advice.
Firms use social media to meet marketing goals ranging from brand building to lead generation. Posting relevant content helps businesses build long term relationships with prospective customers.
The aim for many companies is to move prospects off social media platforms into direct conversations. That's because platforms “own” the relationship. You can’t nurture leads unless you have their contact details.
So, the purpose of your content strategy on social media is to engage directly with potential clients, build relationships and get control of the sales conversation. It’s one arm of your digital marketing strategy you use to drive business growth which also includes content marketing and email campaigns.
Yes. And B2B marketers agree. 60% cited social media as the most effective channel for generating revenue, up from 50% in 2022.
LinkedIn is the preferred platform for 84% of B2B marketers. That’s almost triple the 29% who prefer Facebook. But you should always use more than one platform. Other social media platforms offer different strengths, so using multiple channels improves reach and performance.
Here are some benefits other social media platforms offer:
Creating an effective B2B social media marketing strategy requires establishing a tailored approach based on specific customer needs.
Choose the platforms where your target customers already spend time. Then build a presence with relevant content they find useful, timely and easy to act on.
Decision-makers scroll LinkedIn and other social platforms looking for content that’s relevant, specific and helpful. You need to show up regularly with something useful to say.
Think of social media campaigns as a form of community management where you build trust, earn visibility and guide potential clients through the buying journey.
The content you share
Strong B2B social media strategy starts with understanding your audience’s needs. These pain points are common across most sectors:
Most companies face some version of all four. That’s why B2B social platforms are a rich source of connections, leads and qualified conversations.
Your tone of voice and approachability
How you sound matters. B2B audiences respond best to brands that feel human and honest. A consistent brand voice that’s clear, friendly and generous with knowledge builds trust over time.
Don’t treat every post as a sales pitch. Share insights, ask questions and speak in a tone your customers relate to. A personable, credible voice creates stronger engagement and longer relationships.
Thought leadership content
Data-led content helps position your team as industry experts. Business leaders use social data to track trends, share commentary, and publish benchmarks that attract links, press mentions and engagement.
Social media experts advise that hosting webinars can establish a business's authority and provide value through thought leadership content. Promoting them through social media drives sign-ups, opens conversations and helps decision-makers see your team as the experts to speak to.
User-generated content
Encourage your customers to share their success stories, team photos and testimonials. User-generated content helps build credibility and trust. It’s also a strong form of social proof that shows people what it’s like to work with you.
Assign someone to collect, approve and manage UGC. Done well, it turns your customer base into an extension of your marketing team and helps you create content that builds trust and social proof.
Employee advocacy
When employees share company content, you extend your reach and give your message a human face. This is what makes employee advocacy so effective on social platforms.
It also builds trust. Prospects who see real team members sharing wins, milestones or posts from your company page are more likely to engage. Authenticity and visibility are a powerful combination in B2B marketing.
Be there, even when things go wrong
Responding quickly to negative feedback shows you’re a company that listens and solves problems. That builds trust and gives you a second chance with unhappy customers.
Make fast, empathetic replies part of your business strategy on social media. It strengthens your brand identity and helps you turn issues into opportunities to reconnect.
Prospects from social media close at the same speed
The last important step is having the same patience with prospects on social media than you have with prospects and customers you deal with already and have a personal relationship with. Nurturing customer relationships is crucial due to long sales cycles in B2B. That sales cycle doesn't get any shorter because you first met on social media.
Follow all of these steps and over time, you'll build a loyal community of brand advocates from your social presence made up of customers and employees who promote, advance and protect the interests of your business.
Most firms now recognise that a strong social media presence is essential for any B2B business aiming for growth. That’s why you should always track how well your content performs and how many decision-makers you're reaching.
B2B companies are beginning to understand the implications of suppliers, buyers, competitors, and customers investing in their online presence. 74% of B2B marketers say analytics tools help companies:
Marketers use this data to refine their B2B social media marketing strategies with the aim of improving conversion rates and return on investment. Taking it further, companies can tie social interactions to organisation-wide data by syncing platform data with CRM systems. This shows which posts lead to enquiries, pipeline growth or actual sales.
Business owners are also expected to use social data more in the coming years to understand market trends like shifts in buyer priorities or emerging content formats.
Use findings from this approach to improve results from your marketing efforts. Tailor campaigns to match what your audience values most and adjust your strategy to keep your brand visible and competitive.
Current trends in B2B social media marketing reflect a shift towards authenticity, speed and insight:
These trends show how B2B marketers are using faster, more responsive tactics to build connections and guide leads from social interaction to sales.
Video is becoming essential in B2B social media. Nearly 75% of all online data will soon be video, and platforms like TikTok are growing fast among B2B marketers—usage rose to 19% in 2023, more than double the year before.
Effective B2B video content focuses on solving problems, showing how things work, and answering common questions. You could include:
Paid social helps push your videos beyond your own followers to reach more potential customers.
Companies want a bigger return on the videos they’re paying for, so personalised video is on the rise. These are short clips sent directly to contacts via LinkedIn or Facebook to follow up on enquiries or answer specific questions. Evidence shows they’re several times more effective than generic videos and are great for driving engagement.
While we don’t yet offer full video marketing, we do create client testimonial videos and plan to expand our services soon.
Choosing the right B2B social media marketing agency means finding a partner who understands your goals and your market. Start by looking for agencies that:
You should also feel comfortable working with them. Trust matters. If they don’t listen well now, they probably won’t later. And if they can’t explain how they’ll turn posts into leads, clicks and conversations, keep looking.
Any long-term relationships they have already with clients indicates you're dealing with a quality social media agency. Doing due diligence matters. Look for signs of experience, consistency and a track record of delivering results in your sector.
