Digital marketing agency

A: A digital marketing agency plans and executes promotional campaigns for their clients to help them find new customers online. There are a number of services an agency can provide like SEO, content creation, email marketing and social media management. They include specialist teams that handle different parts of a project like writing, graphic design and technical SEO. They aim to manage their client's digital presences so they can achieve the business goals they set out.

A: The best digital marketing agencies give you access to a team of digital experts, all of whom have the subject matter expertise you need, without the costs and time spent in hiring. Find the right agency and they'll help you achieve results like driving growth so you can reach your business's full potential.

A: Tell us at the start of the project what digital marketing campaign success means to you. We'll then establish KPIs to measure our performance against your definition of success. A data‑driven approach is key to delivering accountable, results-focused performance marketing.

A: We review your business to begin with and then your competitors to get an idea of the wider market and your place in it. We then get fresh perspectives on your firm by interviewing your sales team and service team to find out which features or services matter most to your clients. The process gives us a grounded and commercial overview of your customers' main priorities and your most pressing business challenges.

Small businesses can greatly benefit from flexible and affordable digital marketing solutions. Because many small firms are niche in nature, they often need tailored marketing strategies developed by digital experts to enhance engagement and improve sales.

Building relationships with clients can enhance marketing success for small businesses, especially in an ever evolving landscape where buyer expectations shift frequently. One of the most effective ways to do that is with the right content supported by attractive graphic design, bringing fresh perspectives buyers notice.

It's got to be the right content though. Regular performance assessments and adjustments are key to optimising digital marketing campaigns. Measurable results help small businesses evaluate the effectiveness of their marketing strategies, enabling them to consistently achieve digital excellence. Leveraging the right technology ensures campaigns deliver genuinely impactful results rather than simple vanity metrics.

A: Specialist agencies tend to focus on a restricted number of activities; for example a social media agency might just work on videos for TikTok and Instagram ads. Other agencies offer a full service that covers many more disciplines and generally over a more extended sales cycle. For example, with a full-service agency, you might get SEO, content creation, PPC, social media, and email marketing all under one roof, all coordinated to work towards the same goal.

A: Paid ads on Google and other search engines and paid social campaigns can deliver leads almost instantly. Building organic authority with SEO is a longer-term investment, with results typically appearing after 3-6 months. The reason why many companies veer towards SEO is that your site doesn't disappear from view the minute you stop investing in it. SEO and AI search optimisation tends to benefit from much greater longevity.

A: Quality of leads in digital marketing is directly linked to the quality of content created at different stages of the sales funnel and its relevance to the customer. The more targeted and useful the content, the more you'll drive conversions.

A: We're completely transparent at all times and you'll get a full performance report at the end of every month so you can see how close we've come to or exceeded the primary goals for your campaign. Soon, we aim to introduce a live dashboard to the site so you'll be able to see everything in real time.

A: Content marketing's primary roles are to increase visibility on search engines, build authority with your target audience and get more decision-makers through the sales funnel faster to increase your sales.

A: The client. You retain full ownership of all creative files, content and first-party data generated from our time working together.

A: We follow GDPR best practices and ensure the technology of our suppliers, especially around data storage and processing, complies with UK and EU regulations for handling personal data.

A: Traditionally, you fund the paid advertising account with your credit card or on an invoice basis with paid search like Google Ads. The digital marketing agency then manages your account on your behalf.

A: To calculate return on investment (ROI), use this formula: (revenue from marketing − cost of marketing) ÷ cost of marketing.

A: As a [w.] client, you'll have a project lead, copywriter, graphic designer, technical expert and account manager. Sometimes, the same person will perform multiple project management roles in an engagement.

A: Pay per click (PPC) and search engine optimisation (SEO) are two different approaches to ranking on search engines. PPC is effective for immediate revenue generation but struggles with long-term brand building. You also cease receiving leads and sales when you stop your PPC ad spend. SEO builds long-term, organic traffic whose benefits persist even if you stop spending money on it for a while. It does however take a few months to achieve results. For a brand new website, a good marketer would recommend investing in SEO now and spending on PPC to drive traffic and sales to cover the cost of SEO.

A: Digital marketing can be very effective for small businesses with impactful results that deliver more visibility, better leads and consistent growth over time.

A: Transparency is built into our process. We set clear KPIs at the start and provide detailed monthly reports showing the work done and the results. This moves the partnership business forward and helps achieve digital excellence.

A: We're obsessed with AI and have been ever since ChatGPT hit the headlines in 2022. Although many agencies are now factoring in AI to their range of services, we want to always be ahead of latest trends related to search and other online technology to future-proof your content and keep you one step ahead of your competitors.

A: We promise never to use AI to generate content for your website, social media or any other advertising channels. For us, this is key to being a leading digital marketing agency. Content full of AI cliches like "ever evolving digital landscape" or "ever evolving landscape" stick out like sore thumbs to us. AI is an amazing technology but it will be years before it understands human intent and expression well enough to compete with a team of digital marketing experts.