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Bridging loans: SEO vs PPC match-up

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SEO with w.marketing
Pay per click
Monthly searches
There are (x) searches for bridging loan related terms each momth
1 1 8 , 5 0 0
0
Number of clickthroughs*
Organic #1 pages get visited 18.95 times more than #1 ad pages
1 1 8 , 5 0 0
0
1 1 8 , 5 0 0
0
Cost per click
You pay Google every time someone clicks through to your site
£ 1 . 1 8
£
0
£ 8 . 5 0
£
0
Number of clicks to win a lead/sale
SEO results in more leads and sales in the (x) sector
1 1 8 , 5 0 0
0
1 1 8 , 5 0 0
0
Ad cost per new lead or sale
How much a new lead or sale costs for (x) firms
£ 1 . 5 0
£
0
£ 1 . 5 0
£
0